Microsoft Advertising’s Agentic Playbook by Laurie Sullivan , Staff Writer, August 21, 2026 Microsoft Advertising on Friday released an agentic commerce blueprint to guide businesses, retailers and developers when artificial intelligence (AI) agents make purchases on behalf of humans. Part of the plan means helping companies prepare readable data to drive product recommendations and optimization. … Continue reading AI Buys It: Microsoft Advertising Agentic Playbook
Microsoft Sees Paid-Search Ad Media Buys Rise by Laurie Sullivan , Staff Writer, July 16, 2026 Media buyers spent 7% more on Microsoft Advertising paid search ads in the second quarter of 2026 compared with the year-ago quarter, according to data released this week. While search cost-per-click (CPC) growth has been weak for Google in recent … Continue reading Microsoft Sees Paid-Search Ad Media Buys Rise
Microsoft Has Sought Ad Compatibility For Many Years by Laurie Sullivan , Staff Writer, May 19, 2026 Advertising platforms are by no means identical, but for years, companies have been attempting to give marketers the ability to take their campaign from one company to another without having to change much in terms of size and … Continue reading Microsoft Has Sought Ad Compatibility For Many Years
Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and decision-making. By Constantine von Hoffman Published on April 21, 2026 Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across Copilot and Bing. It is also rolling … Continue reading Microsoft updates ads platform for AI-driven discovery
Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved. Anu Adegbola on June 30, 2025 Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of outright disapproving entire ads, it reviews individual ad assets (e.g., headlines, descriptions, and images). This … Continue reading Microsoft Ads gets new granular asset-level reviews
Microsoft Lets Ad Industry Know Quantum Isn’t Just A Google Thing by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2025 Microsoft this week released information on its Majorana 1 chip — the first processor based on an experimental technology — which the company believes will drive a new path for quantum computing. The chip … Continue reading Microsoft Lets Ad Industry Know Quantum Isn’t Just A Google Thing
Microsoft AI-Powered CTV Asset Ad Recommendations On The Way by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2024 Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and display, as well as the forthcoming launch of connected TV (CTV) ad recommendations. The video tool launched today, but Microsoft did not provide an exact timeline … Continue reading Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2024 Microsoft on Monday announced the general availability of Copilot in the Microsoft Advertising Platform and said it will soon unveil ways to gain additional insights to help advertisers tackle reporting more quickly and easily. The company said … Continue reading Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
A Data Frenzy At Microsoft Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, November 28, 2023 It seems Microsoft Advertising is providing more ways for publishers and advertisers to gain analysis of data. The company on Tuesday launched an analytics dashboard to help publishers measure advertising revenue.Monetize Insights, the dashboard, launched worldwide on Microsoft Monetize, the … Continue reading A Data Frenzy At Microsoft Advertising
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM. Nicola Agius on September 6, 2023 Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform … Continue reading Microsoft Advertising Editor expands audiences to all markets
