by Stacey RudolphAugust 12, 2016 With each passing day, mobile advertising makes more sense. According to latest infographic by Invesp, mobile devices now account for a whopping 53% of paid search clicks. The estimated mobile ad spend is expected to grow from $ 18.54 billion in 2016 to $ 28.25 billion in 2019, a 55% … Continue reading Mobile Search Engine Advertising is the Way to Go [Infographic]
by Laurie Sullivan, Staff Writer @lauriesullivan, August 12, 2016 Courtney O’Donnell, senior shopping and feed manager at Elite SEM, works on Jet.com’s Google Shopping account. The ecommerce company — founded in January 2014, and acquired by Wal-Mart earlier this week — began working with the agency in 2015 to explore search advertising. Here’s how it went … Continue reading Did Search Marketers Contribute To Wal-Mart’s Acquisition Of Jet.com?
by Aaron Baar, Staff Writer, August 16, 2016 Given its wide-ranging purpose (from initial research to late-stage price comparison) and cross-platform presence leading to attribution challenges, it should be no surprise that many marketers — particularly small business — are having difficulty understanding just how, or even if, their search marketing efforts are working. Two … Continue reading Why Is Proving Search ROI So Difficult?
by Laurie Sullivan, Staff Writer @lauriesullivan, August 8, 2016 Harry Potter took a long absence but returns in J.K. Rowling’s “Harry Potter and the Cursed Child” — which isn’t a novel, but rather a rehearsal script for the play that just opened in the Palace Theatre in London. The Cursed Child is billed as the eighth and … Continue reading Harry Potter Magically Drives Search Traffic
by Laurie Sullivan @lauriesullivan, August 9, 2016 Duplicate listings are a major problem across the Web as the need to identify nearby physical locations and phone numbers of businesses on mobile devices becomes increasingly important for search engines Google, Bing, and Yahoo. Moz Local on Tuesday released an update to its Duplicate Listing Dashboard that … Continue reading Mobile Search Intensifies Duplicate Listing Challenge, Moz Local Attempts To Solve
by Nic D’AmatoAugust 9, 2016 Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition. Or maybe … Continue reading Remarketing for Dynamic Search Ads (RDSA): Your AdWords Campaign on Steroids
by Laurie Sullivan, Staff Writer @lauriesullivan, August 4, 2016, 2:43 PM Shopping with mom for back-to-school clothes usually turned out to be in my favor, but there were frequent disagreements on what I could wear and how much she would spend for my new wardrobe. Apparently, not much has changed when it comes to how … Continue reading Keeping Catch Phrases Out Of Search Ads
by Kendall Giglio, Op-Ed Contributor, August 1, 2016 Most marketers still approach search like the 50-yard line is the end zone. They invest the money and time to prepare, call the right plays, and execute well. They get people to visit their sites, then celebrate. The problem is they’re only halfway to the real goal … Continue reading Marketers Need To Work The Second Half Of Search
by Aaron Baar, Staff Writer, July 26, 2016, 4:10 PM There’s no question smartphones have changed the way we shop for goods and services. They’ve become the predominant platform for online shopping and have changed the game when it comes to brick-and-mortar retailing. (Remember “showrooming”?) But what was once seen as a threat to traditional … Continue reading Using Location Data To Inform Search
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. Glenn Gabe on July 29, 2016 at 1:15 pm Google Search Console (GSC) is powerful and provides a boatload of … Continue reading How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
