Tag Archives: Search

Search competitor analysis: backlinks, keywords and pages

Search Engine Optimization

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies. Andrew Dennis on August 31, 2016 In my last column Link prospecting tips and tricks, I shared tips and tricks I’ve learned over the years in regard to link prospecting. One process … Continue reading Search competitor analysis: backlinks, keywords and pages →

Test points to likely influence of click-through rate on search rankings

Call To Action

Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Brian Patterson on August 30, 2016 There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible … Continue reading Test points to likely influence of click-through rate on search rankings →

Targeting Across Search, TV Changes Everything

Marketing Guide

by Laurie Sullivan, Staff Writer @lauriesullivan, August 24, 2016 Not all brands tie and time television advertising spots to run simultaneously with search ads. But when they do, how should marketers think about attributing TV media and calculating metrics, especially when it’s tied to search advertising or marketing? Visual IQ, a cross-channel marketing attribution software provider, … Continue reading Targeting Across Search, TV Changes Everything →

Data Suggests Early, Mobile, Search Top Trends For Holiday Shopping

Shopping Campaigns

by Laurie Sullivan, Staff Writer @lauriesullivan, August 24, 2016 Marketers will need to become more serious about knowing their customers this year. They will want to get the timing perfect, and determine whether they should reach out to them initially on a mobile device or desktop computer. In fact, long before the online holiday shopping … Continue reading Data Suggests Early, Mobile, Search Top Trends For Holiday Shopping →

Paid search management software: Is it right for your business?

Search Engine Marketing

Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software. Jacob Baadsgaard on August 19, 2016    On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, … Continue reading Paid search management software: Is it right for your business? →

How to Use Search to Enhance Your Facebook Dynamic Ads

Facebook Advertisement

by Joe PizerAugust 17, 2016 When Google released dynamic product ads, it dramatically changed the way retailers advertise online. Because of their huge success, retailers are constantly on the lookout for the next game-changing ad format. If the results our retail clients have been seeing are any indication, the next frontier for dynamic product ads … Continue reading How to Use Search to Enhance Your Facebook Dynamic Ads →

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