Category Archives: B2B B2C Trends

5 ways B2B differs from B2C — and 3 ways they align

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. Mike Maynard on November 19, 2024   It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this … Continue reading 5 ways B2B differs from B2C — and 3 ways they align

B2C marketing automation: The tools, tactics and prerequisites for success

Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it’s all about revenue. Mike Pastore on May 24, 2024   B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions.  High-end consumer purchases, like automobiles and … Continue reading B2C marketing automation: The tools, tactics and prerequisites for success

B2C marketers are overwhelmed by growing challenges

Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers. Chris Wood on August 21, 2023 Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. These range from increasing ROI and meeting data challenges to implementing AI technology. Priorities. The … Continue reading B2C marketers are overwhelmed by growing challenges

Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote

Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff. Chris Wood on March 28, 2023 Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote … Continue reading Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote

Why we care about B2C marketing: A guide for marketers

Here’s what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond. Johanna Marmon on November 11, 2022 Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world.  B2C marketers must understand the impact … Continue reading Why we care about B2C marketing: A guide for marketers

B2C Businesses: 8 Things to Reflect on in Q4 to Help You Improve Next Year

Young Entrepreneur Council November 11, 2021 The end of the year is traditionally a time of purposeful thought and self-reflection — even for businesses. For those B2C businesses looking to improve their efforts in the coming new year, reflecting on what went well and what didn’t during 2021 is a good place to start. For … Continue reading B2C Businesses: 8 Things to Reflect on in Q4 to Help You Improve Next Year

Here’s how to modify your e-commerce campaign for B2B and B2C

There are many similarities and relevant tactics to connect businesses with consumers and other businesses. Ronald Dod on January 15, 2020 at 8:00 am While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand is looking to attract … Continue reading Here’s how to modify your e-commerce campaign for B2B and B2C