Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers. Chris Wood on August 21, 2023 Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. These range from increasing ROI and meeting data challenges to implementing AI technology. Priorities. The … Continue reading B2C marketers are overwhelmed by growing challenges
Category Archives: B2B B2C Trends
Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff. Chris Wood on March 28, 2023 Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote … Continue reading Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
Why we care about B2C marketing: A guide for marketers
Here’s what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond. Johanna Marmon on November 11, 2022 Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must understand the impact … Continue reading Why we care about B2C marketing: A guide for marketers
How B2C Can Market to B2B Companies in the Holiday Season
Thomas Griffin December 8, 2021 Are you a B2C company that wants to boost your holiday sales? One clever and effective way to do this is by including B2B customers into your target audience. This is something that many small businesses catering to direct consumers already do. They diversify their customer base by selling at … Continue reading How B2C Can Market to B2B Companies in the Holiday Season
B2C Businesses: 8 Things to Reflect on in Q4 to Help You Improve Next Year
Young Entrepreneur Council November 11, 2021 The end of the year is traditionally a time of purposeful thought and self-reflection — even for businesses. For those B2C businesses looking to improve their efforts in the coming new year, reflecting on what went well and what didn’t during 2021 is a good place to start. For … Continue reading B2C Businesses: 8 Things to Reflect on in Q4 to Help You Improve Next Year
B2B vs. B2C: Key Differences that Actually Matter
Amit Dua November 24, 2020 B2B vs. B2C — what’s the difference? Tricky question. But, let’s sort this out with a basic example; Alibaba is a B2B eCommerce company | Amazon is a B2C eCommerce company (and, B2C too). B2B eCommerce is selling products and services from business to business. B2C eCommerce is selling products … Continue reading B2B vs. B2C: Key Differences that Actually Matter
Here’s how to modify your e-commerce campaign for B2B and B2C
There are many similarities and relevant tactics to connect businesses with consumers and other businesses. Ronald Dod on January 15, 2020 at 8:00 am While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand is looking to attract … Continue reading Here’s how to modify your e-commerce campaign for B2B and B2C
Creating a B2B and B2C overlap strategy
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Justin Freid on November 3, 2017 B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to … Continue reading Creating a B2B and B2C overlap strategy
B2B CMOs and CIOs: It’s time to rethink data management
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference. Sonjoy Ganguly on June 1, 2017 In digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, … Continue reading B2B CMOs and CIOs: It’s time to rethink data management
The Top 5 Differences Between B2B and B2C That Your SEO Agency Should Know [Infographic]
by Keith Hodges February 11, 2016 Follow @PolarisLondonFebruary 11, 2016 Among the core difficulties experienced by B2B marketers, five are shared across all industries: How do I digitally promote a product or service my prospect cannot see? How do I evaluate the success of my campaigns? How long before I see RoI from SEO with … Continue reading The Top 5 Differences Between B2B and B2C That Your SEO Agency Should Know [Infographic]
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