Category Archives: B2B B2C Trends

B2B CMOs and CIOs: It’s time to rethink data management

Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference. Sonjoy Ganguly on June 1, 2017   In digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, … Continue reading B2B CMOs and CIOs: It’s time to rethink data management

The Top 5 Differences Between B2B and B2C That Your SEO Agency Should Know [Infographic]

by Keith Hodges February 11, 2016 Follow @PolarisLondonFebruary 11, 2016 Among the core difficulties experienced by B2B marketers, five are shared across all industries: How do I digitally promote a product or service my prospect cannot see? How do I evaluate the success of my campaigns? How long before I see RoI from SEO with … Continue reading The Top 5 Differences Between B2B and B2C That Your SEO Agency Should Know [Infographic]