Tag Archives: Search

Facebook’s Three-Stage Search Advertising Strategy Underway

by Laurie Sullivan @lauriesullivan, July 28, 2016 Facebook is preparing to enter the search advertising business supported by the company’s more than 2 billion daily searches. During the company’s second-quarter earnings call with analysts and investors, CEO Mark Zuckerberg called out three stages of the strategy. While Phase One focused on building out Knowledge Graph … Continue reading Facebook’s Three-Stage Search Advertising Strategy Underway →

Job Search Stalled? Start Thinking Like a Business Owner

Job Search

by Jesse Kook July 26, 2016 Follow @theworkinghumanJuly 26, 2016 If you’re like most who have decided it’s time for a change, your natural first task is to start browsing the job postings on social media, your favorite companies, career boards, etc. You click through jobs, reading the requirements and think, I’m perfect for that. … Continue reading Job Search Stalled? Start Thinking Like a Business Owner →

Making Sense Of Mobile Search

Mobile Engine Optimization

by Gavin O’Malley, Staff Writer @mp_gavin, July 25, 2016 How is the mobile revolution reshaping search, shopping, and customer relationship management? That’s a big question, of course, but some new findings from Hitwise — a division of Connexity — point us in the right direction. For one, mobile devices now account for a majority — … Continue reading Making Sense Of Mobile Search →

Voice Search To Return Fewer Specific Query Results

Voice Search

By: Rand Fishkin, July 22nd, 2016 We’re hearing a lot about voice search lately, and that trend doesn’t seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today’s Whiteboard Friday, Rand discusses what to expect when it comes to the … Continue reading Voice Search To Return Fewer Specific Query Results →

Three of the most important data segmentations for any Google paid search analysis

Data Driven Techniques

Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. Andy Taylor on July 22, 2016 Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t … Continue reading Three of the most important data segmentations for any Google paid search analysis →

The 11 most common on-page SEO issues and how to fix them

SEO Mistakes

What are the most common on-page SEO issues and how to fix them? 21 Jul 16 | Christopher Ratcliff Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of adverts, a bunch of maps, a broadsheet newspaper, a … Continue reading The 11 most common on-page SEO issues and how to fix them →

Rebuild Your Site Without Demolishing Your Search Ranking

Website Development Guidelines

by Nick Heer July 21, 2016July 21, 2016 Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to start a redesign project or you might even be in the middle of an overhaul. Let’s do … Continue reading Rebuild Your Site Without Demolishing Your Search Ranking →

Study Finds Links Have Direct Correlation To Search Ranking

Search Engine Optimization

by Laurie Sullivan @lauriesullivan, July 20, 2016 Search experts are losing faith in the idea that links are more important to ranking algorithms for good content than previous studies have shown. “People are losing faith in that story, which is so wrong,” said Eric Enge, CEO of Stone Temple Consulting. The Stone Temple Consulting ranking … Continue reading Study Finds Links Have Direct Correlation To Search Ranking →

How a Search Agency Uses Google AdWords Keyword Planner

Keyword Research

by Pam Aungst July 19, 2016 Follow @PamAnnMarketingJuly 19, 2016 Google AdWords keyword planner is an essential component of any successful AdWords campaign. It’s a tool with many uses for both search advertisers and organic search engine optimization. In this post, we’re going to focus specifically on how it can be used for AdWords campaigns. … Continue reading How a Search Agency Uses Google AdWords Keyword Planner →