When it comes to attribution, many businesses face a huge disconnect between their sales and marketing teams. Contributor Shane Murphy takes a look at the challenge and how to solve it. Shane Murphy on September 5, 2017 Proper attribution is one of the biggest challenges marketers face. I’ve experienced this firsthand in my role as VP … Continue reading The new attribution challenge: Understanding how marketing and sales work together
Carl Sednaoui — September 3, 2017 — September 3, 2017 The welcome email is the most important email brands can send to new subscribers. Yes, even more important than all the broadcast, targeted and triggered messages combined. The welcome email is your best shot at converting new subscribers into customers — and longtime readers. A … Continue reading 11 Welcome Email Template Examples That Grow Sales From Day 1
Choncé Maddox — August 29, 2017 — August 29, 2017 Simon / Pixabay What some small business owners don’t realize when they get started is that selling will play a major role in their profits. Whether you’re offering a specific product, service, or even just free content, customers and clients will not just luck upon … Continue reading 3 Ways to Increase Small Business Sales With Facebook
Victor Cheung — August 26, 2017 Follow @vik1024 — August 26, 2017 CRM and Sales Force Automation are often used interchangeably. However, I think they’re really two different software with different purposes. Here, I’ll show you why CRM is NOT really helping sales team become more productive using 2 specific examples, based on my experience … Continue reading Is CRM Helping or Hurting Sales Productivity? An Experience from a Digital Marketer
Mary Lister — August 27, 2017 — August 27, 2017 As Instagram marketing becomes less of a choice and more of a necessity for your business, it can be frustrating to have yet another social media account to post content to and promote – especially because Instagram is in a league of its own with … Continue reading 24 Instagram Marketing Tools for More Followers, Likes & Sales
Warren Knight — August 19, 2017 Follow @warrenknight — August 19, 2017 Did you know that 39% of organisations say that digital transformations have helped them generate real-time sales online? A further 32% say that a digital transformation has improved operational efficiency, and 28% say it has helped them acquire new customers. Since the start … Continue reading The Digital Transformation Battle Between Sales & Marketing
Deep Patel — August 11, 2017 Follow @realdeeppatel — August 11, 2017 Digitalpfade / Pixabay As of August 2017, Instagram is the fifth most popular social media platform, boasting 700 million monthly active users. This year, more brands are projected to use Instagram than Twitter. Instagram can be a powerful social media platform for businesses … Continue reading How to Use Instagram to Promote Your Business and Drive Sales
Heather R. Morgan — August 11, 2017 Follow @HeatherReyhan — August 11, 2017 Most of us are familiar with wartime propaganda art–those WWII-era posters with brightly colored slogans like, “I want YOU for the US Army” and “Smack ’em down! Fly with the US Marines!” But if you’re writing sales emails on a regular basis, … Continue reading What Wartime Propaganda Posters Can Teach You About Sales Emails
Brady Clarkson — August 9, 2017 — August 9, 2017 geralt / Pixabay Throughout my childhood, I grew up with a familiar and constant mantra ingrained in my daily thoughts: always be prepared. This has manifested itself in various ways throughout my life, including my career in sales. At a young age, I realized that … Continue reading A Statistical Approach to Cold Emails: Why it’s a Must in Your Sales Toolbox
Rick Kranz — August 7, 2017 Follow @RickKranz — August 7, 2017 Digitalpfade / Pixabay Facebook Messenger ads are a great way to help close more sales. We’re seeing success using them for our B2B and B2C clients. In this article I’m going to share a real use case and show you how to set … Continue reading How To Use Facebook Messenger Ads To Close More Sales: 3-Step Formula
