Cross-Channel PPC Platform AdStage Adds Google Analytics Reporting

AdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics reporting. The nearly two-year-old platform also announced, Monday, that it is now out of beta and has been named an official ad tech partner in Twitter’s new partner marketplace.

The Google Analytics integration allows users to build, customize and schedule report from within AdStage. The company says the integration will continue to develop to offer a more capabilities for measuring revenue and attribution performance across channels — Google AdWords, Bing Ads, Facebook, LinkedIn, and Twitter — along with support for auto-tagging, custom columns and other features.

Sahil Jain, co-founder and CEO, says the company will soon add more solutions, including retargeting, call tracking, and an integration with Google Merchant Center to support shopping campaigns.

“The Google Analytics integration in AdStage is a huge step toward our grand vision of consolidation for the online advertiser as we bring the variety of workflow solutions into a single platform,” said Jain. “We’re helping advertisers create, track, and measure campaign performance with a simple self-­serve interface through direct and external data integrations, furthering the idea of an open platform.”

The app directory in AdStage also includes support for Optimizely, Ad Scrambler, ReTargeter, UnBounce and WordsTracker. Support for MixRank, Getty Images, CrazyEgg and other digital marketing tools are cuurently in development.

AdStage added Twitter Ads to the platform in October 2014, and is now included as an official partner in Twitter’s newly relaunched program for solutions partners. AdStage is listed under Ad Tech competency in the Twitter Partner Marketplace.

In addition to the nearly $9 million in financing the company has raised, AdStage also announced Monday that it closed $1.5 million in venture debt from Silicon Valley Bank, which Jain says will be used to give the company flexibility in hiring and expansion efforts. Jain added that the company now has over 4,000 agencies and mid-market firms using the platform and that revenue has more than quadrupled since the start of the year. Advertisers pay flat-rate pricing based on spend levels. Plans start at $199 per month.

About The Author

Ginny Marvin

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)