Susan Friesen — January 30, 2019 Follow @eVisionMedia — January 30, 2019 6 Important Legal Issues Bloggers Need to be Aware of Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over … Continue reading How to Blog Without Breaking the Law
by James Mathewson June 24, 2016June 24, 2016 How to write content that is both outside-In and authentic to your brand In my last post, I promised several follow-up posts delving deeper into the three insights. I still want to do that, but not this time. This post is about a central theme of all … Continue reading The Challenge of Authenticity
by Eyal Katz February 29, 2016 Follow @eyalk100February 29, 2016 Google is great. Really. From a search engine by a couple of college kids, it has turned into the all-knowing internet colossus it is today. We, as internet users and as publishers, depend quite a bit on Google. A lot of our traffic comes from … Continue reading What Are Publisher Coalitions and Why They are Killing Your RPM?
by Amanda Clark February 11, 2016 Follow @GrammarChicIncFebruary 11, 2016 We’re now more than a month into a new calendar year—and a new chance for your company to excel in its blogging endeavors. Don’t blow it. Business blogging can be an invaluable way to build credibility and trust; to cultivate authority and thought leadership; to … Continue reading Blogging Blunders: Don’t Regress in 2016!
by Lacy Boggs February 7, 2016 Follow @blogspiration42February 7, 2016 Blogging is changing. I should know; I’m a blogging old-timer. I started blogging in 1999 — before “blogging” and content management systems were really even a thing. I went into the html of my website (complete with neon fonts and dancing hamsters) and updated the … Continue reading Blogging Has Evolved; Have You?
by Scott Lambert December 22, 2015 Follow @xcellimarkDecember 22, 2015 Blogging is a critical part of any content marketing strategy. It’s part art, part science and 100 percent mandatory. If you’re curious about how to write a good blog article, there are plenty of great examples out there. For material, look to your company’s unique … Continue reading 9 Article Mistakes to Avoid to Have a Killer Blog
by Lacy Boggs December 19, 2015 Follow @blogspiration42December 19, 2015 I’ve never been much of a numbers gal. Humanities, that’s always been my thing. But my mentor, Tara Gentile, is fond of asking us: If you’re not measuring it, how do you know if it’s working? Errrrr…. Um…. Yeah. Good point. So, to end 2015 … Continue reading Take Stock: How to Conduct a 2015 Blog Content Audit
by Gina Badalaty December 14, 2015 Follow @GinabadDecember 14, 2015 There is a wealth of information available on how to become a better blogger, but are these ideas really effective? Are the “tried and true” tips always correct or do they sometimes have it wrong? Here are 9 “must do” blogging myths: Myth 1: Write … Continue reading Top 9 “Must Do” Blogging Myths
by Ray Manley December 14, 2015 Follow @rbmanleyDecember 14, 2015 Did you catch all of the mistakes in the headline of this article? If you did, congratulations – you’re a grammar and spelling expert! If you didn’t get them, then you need to take a refresher course before you start writing for publication. See, here’s … Continue reading How to Avoid Blog Writing Grammer Error’s and Misspellings!
by Annaliese Henwood December 7, 2015 Follow @MktgInnovatorDecember 7, 2015 You know the importance of having a strategy for your blogging activities, but do you know how to establish this strategy? Creating a blog strategy is crucial to your work, but if it isn’t created effectively, it won’t be easy to maintain it. The most … Continue reading 7 Fundamental Steps to Creating a Blog Strategy that Sticks