by James Mathewson June 24, 2016June 24, 2016 How to write content that is both outside-In and authentic to your brand In my last post, I promised several follow-up posts delving deeper into the three insights. I still want to do that, but not this time. This post is about a central theme of all … Continue reading The Challenge of Authenticity
by Eyal Katz February 29, 2016 Follow @eyalk100February 29, 2016 Google is great. Really. From a search engine by a couple of college kids, it has turned into the all-knowing internet colossus it is today. We, as internet users and as publishers, depend quite a bit on Google. A lot of our traffic comes from … Continue reading What Are Publisher Coalitions and Why They are Killing Your RPM?
by Amanda Clark February 11, 2016 Follow @GrammarChicIncFebruary 11, 2016 We’re now more than a month into a new calendar year—and a new chance for your company to excel in its blogging endeavors. Don’t blow it. Business blogging can be an invaluable way to build credibility and trust; to cultivate authority and thought leadership; to … Continue reading Blogging Blunders: Don’t Regress in 2016!
by Lacy Boggs February 7, 2016 Follow @blogspiration42February 7, 2016 Blogging is changing. I should know; I’m a blogging old-timer. I started blogging in 1999 — before “blogging” and content management systems were really even a thing. I went into the html of my website (complete with neon fonts and dancing hamsters) and updated the … Continue reading Blogging Has Evolved; Have You?
by Scott Lambert December 22, 2015 Follow @xcellimarkDecember 22, 2015 Blogging is a critical part of any content marketing strategy. It’s part art, part science and 100 percent mandatory. If you’re curious about how to write a good blog article, there are plenty of great examples out there. For material, look to your company’s unique … Continue reading 9 Article Mistakes to Avoid to Have a Killer Blog
by Lacy Boggs December 19, 2015 Follow @blogspiration42December 19, 2015 I’ve never been much of a numbers gal. Humanities, that’s always been my thing. But my mentor, Tara Gentile, is fond of asking us: If you’re not measuring it, how do you know if it’s working? Errrrr…. Um…. Yeah. Good point. So, to end 2015 … Continue reading Take Stock: How to Conduct a 2015 Blog Content Audit
by Gina Badalaty December 14, 2015 Follow @GinabadDecember 14, 2015 There is a wealth of information available on how to become a better blogger, but are these ideas really effective? Are the “tried and true” tips always correct or do they sometimes have it wrong? Here are 9 “must do” blogging myths: Myth 1: Write … Continue reading Top 9 “Must Do” Blogging Myths
by Ray Manley December 14, 2015 Follow @rbmanleyDecember 14, 2015 Did you catch all of the mistakes in the headline of this article? If you did, congratulations – you’re a grammar and spelling expert! If you didn’t get them, then you need to take a refresher course before you start writing for publication. See, here’s … Continue reading How to Avoid Blog Writing Grammer Error’s and Misspellings!
by Annaliese Henwood December 7, 2015 Follow @MktgInnovatorDecember 7, 2015 You know the importance of having a strategy for your blogging activities, but do you know how to establish this strategy? Creating a blog strategy is crucial to your work, but if it isn’t created effectively, it won’t be easy to maintain it. The most … Continue reading 7 Fundamental Steps to Creating a Blog Strategy that Sticks
by Matt Brennan December 1, 2015 Follow @MattLBrennanDecember 1, 2015 Chances are, you do business in a crowded field. Establishing authenticity by using a distinct voice is a great way to achieve some visibility amongst the competition. Your blog is a great place to let people get to know you, and develop some credibility and … Continue reading Establishing Authenticity With Your Blog