Category Archives: B2B ROI

How to choose the right research partner and get better B2B results

Not all partners deliver. Learn how to evaluate audience access, subject matter expertise, and distribution commitment before you commit. By Lisa Shaw   Published on April 22, 2026   The first research campaign I managed for a client was… disappointing. A third-party vendor designed the survey and fielded it to their panels. We knew exactly … Continue reading How to choose the right research partner and get better B2B results