Ben Jessup — July 21, 2017 — July 21, 2017 Lalmch / Pixabay If you’re in a love-hate relationship with your blog, you’re not alone. A full 60% of B2B marketers say their biggest challenge is producing engaging content. Over half struggle to measure content effectiveness, and 57% are having a hard time producing content … Continue reading You Can Have a Blog That Drives Sales. Here’s How
3 Simple Ways To Future-proof The Sales Funnel For Millennial Buyers by Jim Blackie , Columnist, July 19, 2017 Think that salespeople are immune to disruption? Think again. Nearly every industry has undergone a major digital transformation, and it has impacted nearly every function in today’s business structure. Businesses have had to innovate every aspect … Continue reading 3 Simple Ways To Future-proof The Sales Funnel For Millennial Buyers
Dan Sincavage — July 20, 2017 Follow @dansincavage — July 20, 2017 Pexels / Pixabay Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies … Continue reading Marketing vs. Sales: Their Major Difference and How They Work Together
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success. Sweta Patel on July 18, 2017 These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous … Continue reading Lead scoring: A bridge from marketing to actual sales
John Nemo — July 17, 2017 Follow @JohnNemoPR — July 17, 2017 Is it Live … or is it Memorex? That famous piece of ad copy holds one of the top secrets of selling effectively online. During the 1970’s, recording your voice or music onto small cassette tapes was all the rage. A leading tape … Continue reading Want to Skyrocket Your Online Sales? Go Back to the 1970s
By Richa Pathak July 13th, 2017 LinkedIn Sales Navigator helps you build and nurture customer relationships. It helps increase sales and revenue. It’s an advanced tool to find leads in the targeted industry and specific geography. Target right buyers and companies could increase the chances to succeed. By personalizing outreach you can add value to … Continue reading How To Start Using LinkedIn Sales Navigator To Get More Leads
Just because it’s the lazy days of summer, it doesn’t mean it’s time to put your marketing efforts on the back burner. Contributor Seth Price outlines five ways to step up your lead nurturing during the summer months. Seth Price on July 10, 2017 at 10:42 am Across industries, summertime brings a notorious sales slump. … Continue reading Overcoming the summertime sales drought: Have you watered your leads?
Victor Blasco — July 9, 2017 Follow @yumyumvideos — July 9, 2017 Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not your customers will make a purchase … Continue reading How to Make A Testimonial Video That Closes More Sales For Your Business
Cameron Ackbury — July 7, 2017 Follow @deskera — July 7, 2017 jarmoluk / Pixabay According to William Fox, Professor of Economics at the University of Tennessee, the development of sales tax arose out of the Great Depression. In the 1930s, 24 states and the District of Columbia began imposing sales tax, and since then … Continue reading 3 Questions Small Businesses Should Answer to Manage State Sales Tax
Dan Sincavage — July 5, 2017 Follow @dansincavage — July 5, 2017 For many clients, the financial services industry is deeply personal. After all, clients entrust financial advisors, investment firms, and banks to safeguard or grow their money. Whether that money is slated for the down payment on a home, a child’s college education, or … Continue reading How to Grow Your Financial Services Sales Through a CRM Software
