By Jeremy Durant, Published November 2, 2014 Since opening our B2B marketing agency, we’ve stress how our marketing collateral—specifically our website design—support the sales process. There are significant differences to a B2B sale that have a major impact on how B2B should be marketed versus B2C. B2B vs. B2C The primary difference between B2B and … Continue reading 3 Rules To Web Marketing For B2B Sales
Tag Archives: Rules
Break The Rules – Part 1
By Zach Heller, Published October 22, 2014 Welcome to the first edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule … Continue reading Break The Rules – Part 1
The 5 Rules Of “Boss Hunting”
Bosses are a lot like dates, after a certain number of them you know what works and what does not. When I was greener in my professional life, I just wanted a job in the field that I was pursuing. Obviously, a boss was part of joining the company, but I felt like all I … Continue reading The 5 Rules Of “Boss Hunting”
WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads
Article asserts search engines intentionally deceiving consumers. Greg Sterling on October 13, 2014 The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become more difficult to distinguish from … Continue reading WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads
3 New Strategic Rules of Customer Service
By Theresa Mills, Published October 7, 2014 The customer service game has undergone a rapid transformation in recent years. New technology has meant that companies can deliver better customer service to more customers in more places in less time. But like with any game, there are rules. And breaking those rules can mean the difference … Continue reading 3 New Strategic Rules of Customer Service
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