Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams. Barry Levine on March 30, 2016 at 2:41 pm It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed in Salesforce’s newest “State of Marketing” report, out today. Thirty-five percent of surveyed marketers cited customer satisfaction … Continue reading Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition
Tag Archives: Revenue
Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue
By Bernadette Coleman March 23rd, 2016 When it comes to local SEO, creative local content is one of the best tools to get people engaged with a brand or business. A business’s content marketing strategy should include the consistent production of various types of local-focused content. Appearing in organic local search results is a direct product … Continue reading Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue
5 Ways to Generate Revenue Using Social Data
by Tukan Das March 11, 2016 Follow @tdasMarch 11, 2016 Most marketers today are collecting varying degrees of social data. They have developed listening programs to monitor buzz about their brand, their competitors and their industry, and they have access to audience insights to learn more about their customers. However, the data that marketers collect … Continue reading 5 Ways to Generate Revenue Using Social Data
17 Ecommerce Tools that Will Drive Sales and Generate Revenue
by Genia Stevens February 24, 2016 Follow @geniastevensFebruary 24, 2016 Online sales accounted for more than half of total retail sales growth in 2015, according to the U.S. Commerce Department. Ecommerce sales remained strong in 2015 and online sales totaled $ 341.7 billion for the year. For online retailers, accomplishing this kind of success is … Continue reading 17 Ecommerce Tools that Will Drive Sales and Generate Revenue
Small Business SEO Guide: How to Combine Content, Keywords, and Backlinks to Increase Revenue
by Justin Herring February 14, 2016 Follow @justincherringFebruary 14, 2016 Small Business SEO Guide: The world of Small Business Search Engine Optimization (SEO) seems to change on a regular basis. It’s like a new computer or the latest smartphone, after a while it becomes outdated and you’ll need a new one. In this case, you’ll … Continue reading Small Business SEO Guide: How to Combine Content, Keywords, and Backlinks to Increase Revenue
A 10 Step Social Media Plan That Doubled Revenue
by Ann Mills February 1, 2016 Follow @resourcefulbusFebruary 1, 2016 Sometimes the proof is in the pudding. In 2015, one of our clients asked us to rework their social media strategy. Social media was growing in importance within their industry, and beyond a basic Facebook presence, the business really had not done much with social … Continue reading A 10 Step Social Media Plan That Doubled Revenue
Multi-Website Management: How to Maximise Internet Revenue and Profitability
by William Yates January 29, 2016 Follow @novacomcorpJanuary 29, 2016 Multiple, multi-brand or product-dedicated websites can offer a greater Internet presence than single sites, and it can be argued that discrete websites linked as multisite entities offer greater flexibility, clarity and focus. Often, these multisite groups have evolved through different global locations and administrative and … Continue reading Multi-Website Management: How to Maximise Internet Revenue and Profitability
How a Beauty Company Doubled Their Revenue With Programmatic Advertising
by Nikhil Sharma January 22, 2016 Follow @mrsharmaJanuary 22, 2016 The beauty industry is one of the most competitive industries out there. Companies are constantly striving to capture the attention of consumers. If not, their competition could easily steal away their temperate customers on the next trip to the mall or drugstore while walking down … Continue reading How a Beauty Company Doubled Their Revenue With Programmatic Advertising
How To Drive Revenue With An Employee Advocacy Program
by Jason Taylor December 22, 2015December 22, 2015 Employee Advocacy in its inception is the idea of providing great products and services as well as a positive work environment to encourage employee to get on their “soapbox” and sing the praises of the brand. We have all seen the evolution of communication unfold before our … Continue reading How To Drive Revenue With An Employee Advocacy Program
6 Reasons Fewer Website Visitors Generates More Revenue
by Will Kerschbaum December 21, 2015December 21, 2015 One of the critical key performance indicators that digital marketers rely on is the number of visitors to your website. The more the merrier—you’re drawing eyeballs, and the more views you get, the more leads you’ll have. Keep increasing your website visitors each month and eventually your … Continue reading 6 Reasons Fewer Website Visitors Generates More Revenue