Tag Archives: Revenue

5 Ways Business Partnerships Improve Client Base and Revenue

by Annabelle SmythOctober 17, 2016 If you’ve ever started your own business or researched how to do so, you know that the process isn’t always as straight-forward as it may seem. Seemingly simple tasks like buying adequate insurance coverage or hiring staff can be challenging. So when it comes to pushing your product or service … Continue reading 5 Ways Business Partnerships Improve Client Base and Revenue

How Referral Marketing Helps SMB Business Services Claim More Sector Revenue

by Jessica Edmondson Follow @ContentMktg2October 4, 2016 What marketing channel are SMBs using to initiate growth? Of the 390,000 business services companies in the United States, the fifty largest have under 25% of sector revenue. But this isn’t surprising. The SMB business services sector is inhabited by diverse industries including telecommunications, security, fintech and SaaS. … Continue reading How Referral Marketing Helps SMB Business Services Claim More Sector Revenue

What’s The Lost Revenue From Bots Scraping Original Content?

by Laurie Sullivan, Staff Writer @lauriesullivan, August 31, 2016 Bots — which some estimate make up about 46% of Web traffic — scrape the Web for whatever bits of content they are programmed to find, often mimicking human behavior. But what does it cost the company developing the content, analyzing the numbers, and creating the … Continue reading What’s The Lost Revenue From Bots Scraping Original Content?

Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)

by Tom KrawiecAugust 17, 2016 If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. Why? Because after sending millions of different lifecycle email campaigns, win back, promotional emails, replenishment, welcome series … Continue reading Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)

Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue

by Jordan Con June 29, 2016 Follow @jordanmconJune 29, 2016 LinkedIn has become one of the most effective B2B marketing channels. In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook … Continue reading Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue