by Annabelle SmythOctober 17, 2016 If you’ve ever started your own business or researched how to do so, you know that the process isn’t always as straight-forward as it may seem. Seemingly simple tasks like buying adequate insurance coverage or hiring staff can be challenging. So when it comes to pushing your product or service … Continue reading 5 Ways Business Partnerships Improve Client Base and Revenue
Tag Archives: Revenue
How Referral Marketing Helps SMB Business Services Claim More Sector Revenue
by Jessica Edmondson Follow @ContentMktg2October 4, 2016 What marketing channel are SMBs using to initiate growth? Of the 390,000 business services companies in the United States, the fifty largest have under 25% of sector revenue. But this isn’t surprising. The SMB business services sector is inhabited by diverse industries including telecommunications, security, fintech and SaaS. … Continue reading How Referral Marketing Helps SMB Business Services Claim More Sector Revenue
How to Increase Revenue Through Sales Enablement
by John SheaSeptember 19, 2016 Regardless of the size of your company or your goals, it’s important to provide the sales reps you have with the tools, processes and technologies they need to be successful – and sales enablement efforts that are approached with this kind of mindset lead to positive revenue outcomes. However, often … Continue reading How to Increase Revenue Through Sales Enablement
What Is a Revenue Strategy?
by Lauren SimkinsSeptember 5, 2016 Any successful company would agree that its top priority is to drive revenue. Unfortunately, as simple as this sounds, many business owners and marketers can find this difficult, overcomplicate the process and thus fail to reach their bottom line goals. Putting measureable objectives and a solid strategy in place is … Continue reading What Is a Revenue Strategy?
What’s The Lost Revenue From Bots Scraping Original Content?
by Laurie Sullivan, Staff Writer @lauriesullivan, August 31, 2016 Bots — which some estimate make up about 46% of Web traffic — scrape the Web for whatever bits of content they are programmed to find, often mimicking human behavior. But what does it cost the company developing the content, analyzing the numbers, and creating the … Continue reading What’s The Lost Revenue From Bots Scraping Original Content?
Managing Revenue for Multi-Month Subscriptions
by Jesse RichardsonAugust 29, 2016 We’ve all heard the saying “Cash is King”. And it’s true: Cash is the lifeblood of a business. From being able to make payroll to paying supplier invoices to paying recurring bills like utilities and rent, the necessity of having adequate cash on hand is crucial for a business to … Continue reading Managing Revenue for Multi-Month Subscriptions
Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)
by Tom KrawiecAugust 17, 2016 If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. Why? Because after sending millions of different lifecycle email campaigns, win back, promotional emails, replenishment, welcome series … Continue reading Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)
6 Tips For Capturing Pokémon (And Revenue With Events)
by Garrett Huddy July 24, 2016 Follow @GarrettHuddyJuly 24, 2016 While the buzz around Pokémon Go is a viral marketing success story itself, we noticed in playing the game that capturing Pokémon and capturing revenue with events have some crossover tips. Here are six tips that will help you improve your event strategy and your … Continue reading 6 Tips For Capturing Pokémon (And Revenue With Events)
Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
by Jordan Con June 29, 2016 Follow @jordanmconJune 29, 2016 LinkedIn has become one of the most effective B2B marketing channels. In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook … Continue reading Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
Marketing a Startup: Revenue is FREE Money
by Angela Hausman, PhD June 2, 2016 Follow @MarketingLetterJune 2, 2016 So, you’re marketing a startup. Think revenue, not Series A. That’s right. Because revenue is free money — you don’t have to pay it back, answer to investors, dilute ownership. Nothing. Nada. No strings attached. So, why are startups so focused on VC money, … Continue reading Marketing a Startup: Revenue is FREE Money