Amy Kan June 18, 2020 janeb13 / Pixabay Now, after about three months into stay-at-home orders and working from home, many companies are talking about employees returning to the office. I’ve heard different plans of how this will be done, from limiting the number of people per floor, alternating in-office days, and installing high partitions … Continue reading 5 Ways to Make the Office Better When You Return
Brian Basilico — May 14, 2020 Today I want to talk about business. I know you’re saying to yourself, “Self, doesn’t he always talk about business?” And the answer is, YES. Earlier this year, some businesses came to an abrupt stop. For those of us who are lucky enough to keep busy with work, chances … Continue reading Want More Business? Give 100% And Expect Nothing in Return
Lee Wilson — May 4, 2020 Both personally and professionally, there is a genuine human need to believe that the current situation is moving closer to a ‘return to normal’. While the notion of ‘normal’ is undoubtedly subjective, there are positive indications that a return to a ‘new normal’ may be sooner rather than later … Continue reading ‘Return to Normal’ Business Planning
U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way. Robin Kurzer on January 4, 2019 at 8:00 am The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is … Continue reading It’s post-holiday return season: How marketers can make the best of it
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think
A Return To Context: How Audience Obsession Led Marketers Astray by Casey Wuestefeld , Columnist, June 8, 2018 The recent convergence of data and brand safety concerns has put marketers today into a deeply reactive state. On one hand, marketers are having to completely rethink their approaches to audience data, particularly as it relates to … Continue reading A Return To Context: How Audience Obsession Led Marketers Astray
Brandon Leibowitz — May 11, 2018 Follow @seooptimizers — May 11, 2018 Tumisu / Pixabay Many people who are otherwise good sound businessmen and women balk when it comes to the idea of paying for SEO services. “It’s too expensive” is a common refrain. But is it really? Setting the initial cost of SEO aside … Continue reading Cost vs. Return On Investment In SEO…Why It Makes Good Sense
Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. Jacob Baadsgaard on February 2, 2018 Do you want to improve your paid search campaigns? There are a lot of paid search metrics, … Continue reading What the ROAS? A practical guide to improving return on ad spend
Matthew steele — January 11, 2018 — January 11, 2018 We’ve all seen news stories about bloated compensation for America’s top CEOs. The stunning (and growing) salaries beg the question – can one person be worth such an enormous amount of money? The Return on Leadership, a new book by business expert D.L. Brouwer describes … Continue reading The Return on Leadership
Renzo Costarella — October 31, 2017 — October 31, 2017 StockSnap / Pixabay The e-commerce industry is booming. With so many online shopping options available, customers are starting to ditch brick and mortar retailers. As you begin to sell more products online, you’ll begin to encounter challenges such as returns or chargebacks. A survey done … Continue reading 3 Ways You Can Reduce Return Rates For Your Online Store
