MarTech’s CRM experts to follow

CRM is essential to martech. Doesn’t matter if you’re B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.

MarTech’s CRM experts to follow

Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. How do you keep up with all those changes? How do you learn the optimal strategies? By following the best in the business. So here, in alphabetical order, are MarTech’s CRM experts to follow.

Jeroen Corthout 

MarTech’s CRM experts to follow

Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. Known for his expertise in the SaaS field, he is a regular conference speaker. He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders.

Sarah Franklin 

MarTech’s CRM experts to follow

Sarah is the new CEO of Lattice, a company specializing in people management and performance software. She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row.

Ben McCarthy

MarTech’s CRM experts to follow

Ben, AKA “Salesforce Ben,” is a prominent figure in the Salesforce community. He is the founder of, which is the largest community-powered Salesforce media platform, boasting over 1.2 million monthly views. He is also an investor, advisor, and non-executive director at various companies within the Salesforce ecosystem.

Eldad Postan-Koren

MarTech’s CRM experts to follow

Eldad Postan-Koren is the founder and CEO of Winn.AI, a company that develops an artificial intelligence-based personal assistant for salespeople. He has a background in entrepreneurship and has been involved in various ventures, including serving as the first COO of DreaMed Diabetes and working on Value Creation at OurCrowd.

Ali Schwanke 

MarTech’s CRM experts to follow

Ali is a MarTech contributor and the founder of Simple Strat, a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series “HubSpot Hacks.” This makes sense as she’s a go-to expert in B2B marketing strategy and content, and a well-known HubSpot advocate in many digital communities including MOPros, Vistage, and more

Dharmesh Shah 

MarTech’s CRM experts to follow

The founder and CTO of Hubspot, Dharmesh is the voice of CRM. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder. He also writes, a popular startup blog with over 350,000 members in its online community. An active member of the Boston area entrepreneurial community, he is an angel investor in over 40 startups and a frequent speaker on startups and inbound marketing.

Patrick van Deursen

MarTech’s CRM experts to follow

Patrick is co-founder and SalesForce project manager at CloudToShare, a Dutch info tech and services agency. He has laid his foundation for CRM at Philips and Ericsson. He founded CloudToShare in 2014 and hasn’t looked back. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations. 

Fuel for your marketing strategy.

The post MarTech’s CRM experts to follow appeared first on MarTech.


About the author



Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.