Gleb Tsipursky July 19, 2021 Due to strong employee resistance and turnover, Google recently backtracked from its plan to force all employees to return back to the office and allowed many to work remotely. Apple’s plan to force its staff back to the office has caused many to leave Apple and led to substantial internal … Continue reading Why Do So Many Leaders Screw Up the Return to the Office
Gleb Tsipursky June 28, 2021 What do employees want in returning to the office after the pandemic? It’s easy to assume we know what they want. Our assumption is that they want what we would want in their circumstances. In other words, we place ourselves in other people’s shoes. Unfortunately, that assumption falls into a … Continue reading What Do Employees Want When They Return to the Office?
How To Optimize Return On AVOD Spend? Roku Offers Points To Consider by Karlene Lukovitz @KLmarketdaily, June 25, 2021 This year’s NewFronts and upfronts saw significantly increased focus on ad-supported video-on-demand streaming services. WarnerMedia, for example, reported strong upfront advertising commitments for the AVOD version of HBO Max. Knowing that consumers — and therefore advertisers … Continue reading How To Optimize Return On AVOD Spend? Roku Offers Points To Consider
Rachel Smith May 16, 2021 Within the past year, we’ve seen businesses tumble and triumph in the wake of the global pandemic. Every industry worldwide has been hit by the pandemic in some way, but with the closure of the high street in 2020, online retailers boomed. This was unprecedented. The first time ecommerce businesses … Continue reading How Ecommerce Businesses Can Prepare For The Return of the High Street
Peter Navarro May 16, 2021 Whenever there was a government assessment of the lockdown situation, I would literally stick to the screen for possible answers for the future. As a consumer, of course, one asks oneself what the situation will be like after the easing of the lockdown and how things will be in the … Continue reading Recovering From the Pandemic: How Retailers Can Encourage Customers to Return to Stores
Liz Kislik May 7, 2021 Many organizations are thinking about when and how to move their staffs back into their original premises or into other real estate — or if they should take a different approach to work altogether. As you think about shifting back into an office environment, it’s crucial to your long-term … Continue reading How to Prepare Your Team for a Successful Return to the Office
Jacques van der Wilt September 11, 2020 Advertising is a great way to draw attention to both your products and your brand. But what do you do if your advertising costs begin to outweigh the benefits? Here are 5 simple feed tactics to improve your return on advertising spend (ROAS) and get more out of … Continue reading 5 Product Feed Marketing Tactics to Improve Your Return On Advertising Spend
Richard Calvert August 5, 2020 “Workin’ 9 to 5, what a way to make a livin’. Barely getting by, it’s all takin’ and no givin’” Back in 1980 when Dolly Parton’s 9-to-5 hit the charts, employers could be hard task masters. Workers’ rights were pretty much non-existent and the concept of a work-life balance was … Continue reading The Great Return to Work: It’s Now a Case of Adapt or Die
Texas Restaurants Look To Boost Safety Through Customer Reporting by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2020 Consumers who are willing to venture into Texas restaurants can now take part in improving the customer experience by reporting on the COVID-19-related health and hygiene practices at participating restaurants. It’s done by texting the word “SAFE” … Continue reading A Reason To Return To Restaurants? Texas Looks To Improve Customer Experience
Brian Basilico June 26, 2020 I had someone contact me after reading my first book. It’s called, “It’s Not About You, It’s About Bacon“, but the main concept is “Relationship Marketing in a Social Media World!“. He commented back and said, “You want me to do more networking?” The answer I gave him was “Yes.” … Continue reading How to Increase Your Return on Relationship Investment By Interacting Human to Human
