Tag Archives: Rethink

Healthcare Needs To Rethink How To Chase Online Searches

Healthcare Needs To Rethink How To Chase Online Searches by Laurie Sullivan @lauriesullivan, May 24, 2019 Healthcare professionals need to think of their services and practices as brands, according to research released this week that suggests the industry has poor optimization and branding practices, along with slow response rates to patient reviews. All these elements … Continue reading Healthcare Needs To Rethink How To Chase Online Searches →

Marketers Must Rethink Mobile Search Content Served To Kids

Marketing Trends

Marketers Must Rethink Mobile Search Content Served To Kids by Laurie Sullivan , Staff Writer @lauriesullivan, August 24, 2018 Some 54% of U.S. teens say they spend too much time on their cell phones. The report from the Pew Research Center, released this week, shows that 54% of teens admit to spending too much time on … Continue reading Marketers Must Rethink Mobile Search Content Served To Kids →

These 5 Lessons I’ve Learned Will Make You Rethink How You Use LinkedIn

LinkedIn Utilization

Spencer X. Smith — August 11, 2017 Follow @spencerXsays — August 11, 2017 If you’re interested in using social media to engage with your customers, you’ve probably spent some time memorizing some rules about when to post on each social network. Maybe you’ve studied a chart like this one: For LinkedIn, the traditional wisdom says … Continue reading These 5 Lessons I’ve Learned Will Make You Rethink How You Use LinkedIn →

Personable is profitable: A case to rethink your content marketing strategy

Content Strategy

Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy. Jen Schrauben on August 11, 2017 It’s no secret that a well thought out content marketing strategy can boost a brand’s … Continue reading Personable is profitable: A case to rethink your content marketing strategy →

Got amazing content but no leads? 5 ways to rethink your paid strategy

Leads Generation

Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. Todd Saunders on July 25, 2017 In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, … Continue reading Got amazing content but no leads? 5 ways to rethink your paid strategy →

B2B CMOs and CIOs: It’s time to rethink data management

B2B B2C Trends

Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference. Sonjoy Ganguly on June 1, 2017 In digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, … Continue reading B2B CMOs and CIOs: It’s time to rethink data management →

It’s Time to Rethink and Revitalize Your Business Blog

Business Blogging

Liesha Petrovich — November 15, 2016 Follow @lieshapetrovich— November 15, 2016 Evolution takes time. The evolution of business blogging is still in it’s earliest stages. What started out as one thing has morphed into something incredibly different. And we really don’t have any clue of business blogging’s true potential. Think about how much the internet … Continue reading It’s Time to Rethink and Revitalize Your Business Blog →

Technology Will Make You Rethink Workplace Transparency

Work Environment

Andre Lavoie — October 28, 2016 Follow @ClearCompany— October 28, 2016 Workplace transparency is more than just a trendy term. It goes beyond leaders and employees coming together to openly discuss expectations and criteria for advancement opportunities. The “open door policy” is a very small step in the right direction. It’s more than “charming” to … Continue reading Technology Will Make You Rethink Workplace Transparency →

6 Research-Backed Reasons to Rethink Your Annual Employee Evaluation

Performance Review

by George DicksonSeptember 26, 2016 Everyone hates annual employee evaluations, but I don’t think that’s a big secret. Many employees dread their upcoming evaluation for weeks or months in advance — and whether they’re willing to admit it or not — most managers hate employee evaluations as much or more than employees do. But everyone … Continue reading 6 Research-Backed Reasons to Rethink Your Annual Employee Evaluation →