Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy. Jen Schrauben on August 11, 2017 It’s no secret that a well thought out content marketing strategy can boost a brand’s … Continue reading Personable is profitable: A case to rethink your content marketing strategy
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. Todd Saunders on July 25, 2017 In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, … Continue reading Got amazing content but no leads? 5 ways to rethink your paid strategy
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference. Sonjoy Ganguly on June 1, 2017 In digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, … Continue reading B2B CMOs and CIOs: It’s time to rethink data management
Liesha Petrovich — November 15, 2016 Follow @lieshapetrovich— November 15, 2016 Evolution takes time. The evolution of business blogging is still in it’s earliest stages. What started out as one thing has morphed into something incredibly different. And we really don’t have any clue of business blogging’s true potential. Think about how much the internet … Continue reading It’s Time to Rethink and Revitalize Your Business Blog
Andre Lavoie — October 28, 2016 Follow @ClearCompany— October 28, 2016 Workplace transparency is more than just a trendy term. It goes beyond leaders and employees coming together to openly discuss expectations and criteria for advancement opportunities. The “open door policy” is a very small step in the right direction. It’s more than “charming” to … Continue reading Technology Will Make You Rethink Workplace Transparency
by George DicksonSeptember 26, 2016 Everyone hates annual employee evaluations, but I don’t think that’s a big secret. Many employees dread their upcoming evaluation for weeks or months in advance — and whether they’re willing to admit it or not — most managers hate employee evaluations as much or more than employees do. But everyone … Continue reading 6 Research-Backed Reasons to Rethink Your Annual Employee Evaluation
by Barry Saltzman March 22, 2016March 22, 2016 I’m a firm believer that companies need to drop the stuffy, formal act. Imagine walking into an office where there are strict sets of rules and company policies everyone is expected to follow at all times. Imagine: Have to be in the office by 9am sharp every … Continue reading It’s Time to Rethink Your Company Culture
by Beata Staszkow February 22, 2016February 22, 2016 Be Professional with Every Aspect of Your Executive Marketing Start an Executive Brand Leverage Your Contacts Finding a New Role in 2016 There are several ways to find a job, but the best methods rarely involve responding to ads or job boards. Which incidentally, receive around 250 … Continue reading 3 Reasons to Rethink Your Executive Job Search Strategies
by Wendy Davis @wendyndavis, October 9, 2015 Ad company Turn is asking the Internet standards group World Wide Web Consortium to scrap its recent privacy proposal. In a comment posted on Thursday to the W3C’s site, Turn’s general counsel Max Ochoa says the organization should try to “re-engage all stakeholders to define a Do Not Track … Continue reading Turn Wants Web Standards Group To Re-Think Do Not Track
Larry KimOctober 1, 2015 Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing. I’ve been using remarketing at WordStream since 2012 and … Continue reading 11 Remarketing Facts to Make You Rethink Your Entire PPC Strategy
