Tag Archives: Rethink

CMOs, It’s time to rethink your brand experience for long-term growth

In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences Grammarly on November 11, 2021 Marketing functions are at a turning point in their evolution. In the wake of recent challenges, CMOs and leaders face an imperative: reenvision operations and brand experiences to drive growth without … Continue reading CMOs, It’s time to rethink your brand experience for long-term growth

How Questions Help You to Rethink Your Purpose so it Feeds Your Success

Ramon Nuez October 14, 2020 One of the founding professors of Johns Hopkins Hospital, Dr. William Osler, wrote, “Banish the future. Live only for the hour and its allotted work. Think not of the amount to be accomplished, the difficulties to be overcome, or the end to be attained, but set earnestly at the little … Continue reading How Questions Help You to Rethink Your Purpose so it Feeds Your Success

Time to Rethink Product Recommendations on Your Ecommerce Website

Kiran Patil September 1, 2020 Do you know that businesses that personalize their web experience through product recommendations witness a significant increase in conversion? According to a report by Mckinsey & Co, 35% of purchases on Amazon are a result of their recommendation engine. Nowadays, almost every online business leverages product recommendations to improve customer … Continue reading Time to Rethink Product Recommendations on Your Ecommerce Website

CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events

Manny Veiga July 31, 2020 Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and opportunities for networking, but the grand Las Vegas showcase that … Continue reading CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events

Rethink Your Website: The Service Side of a Customer Experience Platform

Dan Moyle July 1, 2020 We’ve explored the familiar territory of thinking about your website and CMS from a marketing perspective. Then we moved into newer territory with sales. Now we head into a really new area for most brands: Thinking about it all as a customer experience platform from a service perspective. Let’s start … Continue reading Rethink Your Website: The Service Side of a Customer Experience Platform

12 Diversity Statistics That Will Make You Rethink Your Hiring Decisions

Meredith Wholley June 24, 2020 Companies need diversity. It is beneficial to an organization to think with a wider breadth of perspectives, it portrays a positive image to the public eye, and gives them access to the potential revenue gains from employing people who can contribute different things to the companies they work for. Unfortunately, … Continue reading 12 Diversity Statistics That Will Make You Rethink Your Hiring Decisions

How to Rethink Content and Media Strategy if Your Event Goes Virtual

Elisabeth O’Donnell — April 13, 2020 Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change your original plan. In these situations, virtual events can still … Continue reading How to Rethink Content and Media Strategy if Your Event Goes Virtual

Healthcare Needs To Rethink How To Chase Online Searches

Healthcare Needs To Rethink How To Chase Online Searches by Laurie Sullivan  @lauriesullivan, May 24, 2019 Healthcare professionals need to think of their services and practices as brands, according to research released this week that suggests the industry has poor optimization and branding practices, along with slow response rates to patient reviews. All these elements … Continue reading Healthcare Needs To Rethink How To Chase Online Searches

These 5 Lessons I’ve Learned Will Make You Rethink How You Use LinkedIn

Spencer X. Smith — August 11, 2017 Follow @spencerXsays — August 11, 2017 If you’re interested in using social media to engage with your customers, you’ve probably spent some time memorizing some rules about when to post on each social network. Maybe you’ve studied a chart like this one: For LinkedIn, the traditional wisdom says … Continue reading These 5 Lessons I’ve Learned Will Make You Rethink How You Use LinkedIn