Tag Archives: Retargeting

Retargeting with Intent: Getting Ads to the Right People at the Right Time

Nicole Bernier — August 1, 2019 — August 1, 2019 No matter what your marketing strategy looks like, we’re all trying to achieve a similar goal: to get the right messages to the right people at the right time. Improving content marketing can help you craft the best messages, while analyzing your total active market … Continue reading Retargeting with Intent: Getting Ads to the Right People at the Right Time →

Standard Video Retargeting Can Yield Wasteful Impressions

Video Traffic

Standard Video Retargeting Can Yield Wasteful Impressions by Wayne Friedman , February 1, 2019 Video retargeting a digital media campaign can be a big waste of time and ad impressions, according to a new survey. It is a better bet is to determine consumer “sentiment.” Over half of all ad impressions could be wasted with … Continue reading Standard Video Retargeting Can Yield Wasteful Impressions →

What is Retargeting: How to Stay Top of Mind With Site Visitors

Customer Targetting

Aastha Sirohi — November 20, 2018 — November 20, 2018 Aim to hit the target; if you miss the first time, retarget. That sounds like great advice for almost everything we do. What is retargeting when we look at it from our own life’s perspective? Targeting to lose weight by the end of the year … Continue reading What is Retargeting: How to Stay Top of Mind With Site Visitors →

A Beginner’s Guide to Retargeting Ads

Advertisement Industry

Christina Clark — September 27, 2018 — September 27, 2018 15299 / Pixabay As marketers, we spend a significant amount of time, energy, and resources attracting people to our website. After all, driving traffic to your homepage gets you one step closer to a coveted conversion, or even better—a purchase! But what are visitors actually … Continue reading A Beginner’s Guide to Retargeting Ads →

7 Facebook Retargeting Tactics You Must Try

Facebook

Asi Dayan — September 9, 2018 — September 9, 2018 Retargeting on Facebook is a super-powerful way to turn your site visitors into converted users who sign up, subscribe, download an ebook, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts. Retargeting in general is so … Continue reading 7 Facebook Retargeting Tactics You Must Try →

Without identity, retailer ad retargeting misses the mark

Identity

Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for leveling up your retargeting game. Mike Sands on August 30, 2018 “Are we there yet?” As any parent who has endured a summer road trip with young, easily bored children can attest, there … Continue reading Without identity, retailer ad retargeting misses the mark →

4 Retargeting Mistakes (And How to Fix Them)

Marketing Mistakes

Syed Balkhi — July 13, 2018 Follow @SyedBalkhi— July 13, 2018 Not many users who visit your website will make a purchase the first time. In fact, on average shoppers make 9 visits to a retailer’s site before deciding to buy. You need to get those users to come back to your site repeatedly in … Continue reading 4 Retargeting Mistakes (And How to Fix Them) →

How to Boost Facebook ROAS by Retargeting Website Visitors

Website Special Guidelines

Ben Heath — June 13, 2018 — June 13, 2018 Facebook advertisers spend a lot of time trying to find the best possible target audiences. And rightly so. Finding the hyper-responsive prospects in your target market is often critical to Facebook advertising success. But whilst many advertisers spend a lot of time in Facebook’s Audience … Continue reading How to Boost Facebook ROAS by Retargeting Website Visitors →

How to Create a Marketing Funnel With Facebook Retargeting

Marketing Segmentation

Jonny Butler — April 20, 2018 Follow @j2thesb — April 20, 2018 Have you ever visited a website then been followed by the same ad for the next year? Silly question—of course you have. Me too. As Facebook has grown into the biggest advertising platform outside of Google, it has succumbed to the retargeting problem. … Continue reading How to Create a Marketing Funnel With Facebook Retargeting →

Retargeting Tips to Give You an Edge with the 2018 Holidays

Marketing Trends

Max Stewart — February 12, 2018 — February 12, 2018 The shopping season didn’t end with 2017. Take advantage of continued online purchase activity by giving your retargeting campaigns a boost, and set the stage for 2018 with our helpful tips. Boost your budgets, serve more impressions Because of the December 2017 web traffic boost, … Continue reading Retargeting Tips to Give You an Edge with the 2018 Holidays →