Tag Archives: Retargeting

Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others

Microsoft Advertisement

Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others by Laurie Sullivan  @lauriesullivan, December 2, 2022 Microsoft Advertising has released updates to its Audience Targeting feature and Audience Network such as customer match integrations, auto-generated remarketing lists, and video ads. Customer match integrations — which allows marketers to use email lists that … Continue reading Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others →

5 Essential Retargeting Campaign Tips

Marketing Campaigns

Erin Hynes December 9, 2021 Retargeting is a tried and true strategy for delivering those highly coveted conversions. This campaign strategy will help you meet your lower-funnel conversion goals, while also nurturing leads, improving customer engagement, strengthening awareness in the upper funnel, and building customer loyalty. Read on to learn what retargeting is, and essential … Continue reading 5 Essential Retargeting Campaign Tips →

What Is Retargeting Ads (And How It Boosts Revenue)

Advertisement Industry

Ximena Restrepo July 4, 2021 What is retargeting ads and what role does it play in bringing back customers who leave your site without buying? One of the biggest frustrations when selling online is seeing how many first-time visitors leave your site without purchasing anything. This includes those who looked around and seemed interested. So, … Continue reading What Is Retargeting Ads (And How It Boosts Revenue) →

Drive 150% More ROI With These Powerful Email Retargeting Strategies

Email Personalization

Chanakya Kyatham February 3, 2021 Are you interested in growing your email list and boosting on-site conversation by 150%? FYI, it’s possible. You can get this done through email retargeting (We’ll show you how later). For now, take a look at this AdRoll survey illustration on retargeting effectiveness – Over 90% of the marketers believe … Continue reading Drive 150% More ROI With These Powerful Email Retargeting Strategies →

Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement

Traffic Generation

Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement by Laurie Sullivan  @lauriesullivan, March 18, 2020 Marketers struggling to stay connected with consumers by generating traffic and increasing engagement with first-party data during the U.S. outbreak of COVID-19 are looking for a perfect way to identify what Cédric Vandervynckt, Criteo GM and EVP, calls high-intent … Continue reading Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement →

ReAppi Built To Boost Programmatic App Retargeting

Programmatic

Developers Create App That Tracks Users’ Lifetime Value For Marketers by Laurie Sullivan  @lauriesullivan, December 23, 2019 Mobile app monetization company YouAppi wants to help marketers and developers find and retain customers with the greatest potential to make purchases — and who have the highest lifetime value — during the life of an app’s use. … Continue reading ReAppi Built To Boost Programmatic App Retargeting →

Consumers Are Annoyed By Excessive Retargeting: Study

Consumer Engagement

Consumers Are Annoyed By Excessive Retargeting: Study by Ray Schultz , October 3, 2019 Retailers hoping to succeed with AI and personalization should be careful about they use data. Consumers are easily annoyed when it is done badly, according to a study by AI platform Clinch. For one thing, 41.6% of consumers surveyed said they … Continue reading Consumers Are Annoyed By Excessive Retargeting: Study →

Want to Reduce CPA? Try Machine Learning–Driven Retargeting.

Artificial Intelligence

Dan Carmel — September 20, 2019 — September 20, 2019 The way we do retargeting is restrictive. Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? Did they view more than Y pages? Did they add to cart? Are they visiting on mobile? … Continue reading Want to Reduce CPA? Try Machine Learning–Driven Retargeting. →

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