Category Archives: Marketing Mistakes

Common Avoidable Search Engine Marketing Mistakes

Common Avoidable Search Engine Marketing Mistakes by Jack Loechner , Staff Writer @mp_research, August 16, 2018 Search engine marketing, or pay-per-click efforts, can help increase your organization’s website traffic, boost sales and give you powerful ROI, writes Beki Winchel. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by … Continue reading Common Avoidable Search Engine Marketing Mistakes →

Why Back-To-School Ads Are Fading Away

Marketing Mistakes

retail Why Back-To-School Ads Are Fading Away by Sarah Mahoney @mahoney_sarah, August 1, 2018 Sure, you’re probably noticing some fun back-to-school ads here and there, whether it’s from Target (above), Walmart or The Gap. But what you’re likely not seeing? The massive campaigns retailers once relied on to drive traffic and sales during the critical six-week … Continue reading Why Back-To-School Ads Are Fading Away →

4 Retargeting Mistakes (And How to Fix Them)

Marketing Mistakes

Syed Balkhi — July 13, 2018 Follow @SyedBalkhi— July 13, 2018 Not many users who visit your website will make a purchase the first time. In fact, on average shoppers make 9 visits to a retailer’s site before deciding to buy. You need to get those users to come back to your site repeatedly in … Continue reading 4 Retargeting Mistakes (And How to Fix Them) →

The 5 Deadliest Facebook Marketing Mistakes to Avoid

Marketing Mistakes

By Dave Snyder July 9th, 2018 According to the latest stats, Facebook currently hasmore than 2 billion monthly active users. Besides being a great place to connect to people, it’s one of the most profitable marketing platforms of today. As everybody and their momma (literally) has an account on Facebook, it’s the perfect platform to … Continue reading The 5 Deadliest Facebook Marketing Mistakes to Avoid →

12 Social Media Marketing Mistakes Companies Make And How To Avoid Them

Marketing Mistakes

Samantha Martin — May 19, 2018 Follow @Socially_Sam — May 19, 2018 Do you actually have a social media marketing strategy or are you just going with the flow and hoping something comes from your vague efforts? Are you making the same social media marketing mistakes that many companies make? Here are 12 social media … Continue reading 12 Social Media Marketing Mistakes Companies Make And How To Avoid Them →

These 4 Marketing Mistakes Could Cost Your Startup Big Bucks

Marketing Mistakes

Renzo Costarella — April 13, 2018 — April 13, 2018 rawpixel / Pixabay Regardless the size of your business, marketing mistakes are inevitable. If you’re a Fortune 500 company with a hefty marketing budget, you can afford to make some mistakes here and there. However if you’re a startup, it’s quite different. Startups have it … Continue reading These 4 Marketing Mistakes Could Cost Your Startup Big Bucks →

Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario

Marketing Mistakes

Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better marketing and outcomes. Mike Sands on February 7, 2018 I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to … Continue reading Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario →

What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future

Marketing Mistakes

Carolee Bennett — January 19, 2018 Follow @medialogic — January 19, 2018 When the Huffington Post article on “why Millennials are facing the scariest financial future of any generation since the Great Depression” first came out, it quickly made the rounds both on social media and at the “watercooler” here in the office. The reason? … Continue reading What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future →

Burned by a Marketing Agency or Burned by Your Own Hand?

Marketing Mistakes

Nick Jaworski — December 18, 2017 Follow @NBJaworski — December 18, 2017 For business owners trying to market and grow their business, you should really read this. So many businesses complain about getting burned by marketers, but half the time it’s one of their own issues below that’s the real problem. If you don’t understand … Continue reading Burned by a Marketing Agency or Burned by Your Own Hand? →

How to Save Money When Marketing Your Business

Marketing Mistakes

Max Greene — November 1, 2017 Follow @muffinmarketing — November 1, 2017 Save money when promoting your small business The internet has transformed the way we market our businesses. No longer do we have to spend hundreds of pounds appearing in local newspapers and magazines – instead, we turn to social media and our websites … Continue reading How to Save Money When Marketing Your Business →