Mark Miller — April 2, 2017 Follow @MMtwopointfive— April 2, 2017 Earlier this month I received what has to be one of the single worst marketing emails I’ve ever seen in my professional career. It was like a train wreck: one long, rolling chain of marketing disasters that had me fixated until I could scroll … Continue reading The Epic Marketing Fail I Just Experienced (and How to Avoid Making the Same Mistake)
It’s one thing to be creative, but quite another when things take a turn for the worse. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand. Timothy Carter on October 18, 2016 What’s the difference between a gimmick and a strategy? Honestly, not much. The … Continue reading 7 marketing gimmicks that could damage your brand
by Erika Dickstein Follow @springinsightSeptember 27, 2016 Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren’t banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and … Continue reading Just Because You Build It, Doesn’t Mean They Will Come.
By Derric Haynie August 26th, 2016 I get it… you know you are leaving money on the tableYou’re busy. Your business is your priority. You don’t have time for this useless “social media strategy” or hot new digital marketing tool. But you know you are leaving money on the table. Don’t you? And lot’s of … Continue reading 5 Massive Marketing Mistakes Business Owners Make (& How To Easily Fix Them)
by Brad Swezey July 23, 2016 Follow @JustSmallBizJuly 23, 2016 Today, I want to talk about this question: do you make these three mistakes with your small business marketing? There’s obviously more than three mistakes people make, but the following three are the ones I want to focus on today. The first mistake is not … Continue reading Do You Make These 3 Mistakes with Your Small Business Marketing?
by Michael Wight July 4, 2016July 4, 2016 Top brands may be making millions on a daily basis, however they’ve lost equally as much by making simple mistakes. Luckily, they have learned their lesson quickly and managed to cut their losses. If you want to enjoy the same success they currently flaunt, you need to … Continue reading 5 Marketing Mistakes That Are Costing Your Business Millions
by Joei Chan March 27, 2016March 27, 2016 Online marketing can be overwhelming. You could be spending hours writing blog posts, connecting with influencers, driving traffic to your website -and see zero results. Now that online marketing has become indispensable, you need make sure you’re not wasting time doing things taking you further from your … Continue reading 6 Big Online Marketing Mistakes (and How to Prevent Them)
by Joel Goldstein January 29, 2016 Follow @joelgoldsteinJanuary 29, 2016 Small businesses typically mean small marketing budgets, so it’s important to make every dollar count. However, small business owners have a lot on their plate, so making smart marketing decisions can sometimes fall to the bottom of their to-do lists. Whatever you do, be sure … Continue reading 5 Small Business Marketing Mistakes
by Vineet Agarwal January 22, 2016January 22, 2016 Facebook had 1.55 billion monthly active users, as of the third quarter of 2015! Inspired by the numbers? We all are; the opportunities are endless in terms of improving brand visibility. But the secret lies in doing it right. Most digital marketers simply post as many updates … Continue reading Top 5 Facebook Marketing Mistakes You Need To Avoid
by Zoe Summers January 17, 2016 Follow @zoesummers_jJanuary 17, 2016 With more than 320 million active users, there is no doubt that Twitter is a great marketing tool. It gives you many opportunities to connect with your target audience. Whether you are marketing a startup or an established company, it plays a crucial role in … Continue reading 10 Twitter Marketing Mistakes Social Media Marketers Make