Chris O’Keeffe — February 22, 2019 — February 22, 2019 “Up, up. Down, down. Left, right. Left, right. B, A. Start.” Anyone recognize that? It’s the legendary cheat code that most famously appeared in the Nintendo hit video game from the 1980s, Contra. If a player worked their fingers as such across their controller while … Continue reading 4 Times Marketing Cheaters Didn’t Prosper
Howie Jones — February 6, 2019 — February 6, 2019 StartupStockPhotos / Pixabay When done effectively meetings can be a major asset to organizations. It’s where better decisions are made, goals are aligned, conflicts are resolved, and team members realize how their importance. But, when done incorrectly, meetings can be unproductive and a serious waste … Continue reading 8 Meeting Mistakes You Can Easily Avoid
Lee Wilson — October 22, 2018 Follow @LWilson1980 — October 22, 2018 It’s well documented that Amazon and eBay are the global online leaders (the ‘big two’) when it comes down to online market share as business platforms for online sellers. What is less known is that there are second tier marketplaces which can offer … Continue reading 3 Online Markets You Can’t Afford to Overlook
Common Avoidable Search Engine Marketing Mistakes by Jack Loechner , Staff Writer @mp_research, August 16, 2018 Search engine marketing, or pay-per-click efforts, can help increase your organization’s website traffic, boost sales and give you powerful ROI, writes Beki Winchel. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by … Continue reading Common Avoidable Search Engine Marketing Mistakes
retail Why Back-To-School Ads Are Fading Away by Sarah Mahoney @mahoney_sarah, August 1, 2018 Sure, you’re probably noticing some fun back-to-school ads here and there, whether it’s from Target (above), Walmart or The Gap. But what you’re likely not seeing? The massive campaigns retailers once relied on to drive traffic and sales during the critical six-week … Continue reading Why Back-To-School Ads Are Fading Away
Syed Balkhi — July 13, 2018 Follow @SyedBalkhi— July 13, 2018 Not many users who visit your website will make a purchase the first time. In fact, on average shoppers make 9 visits to a retailer’s site before deciding to buy. You need to get those users to come back to your site repeatedly in … Continue reading 4 Retargeting Mistakes (And How to Fix Them)
By Dave Snyder July 9th, 2018 According to the latest stats, Facebook currently hasmore than 2 billion monthly active users. Besides being a great place to connect to people, it’s one of the most profitable marketing platforms of today. As everybody and their momma (literally) has an account on Facebook, it’s the perfect platform to … Continue reading The 5 Deadliest Facebook Marketing Mistakes to Avoid
Samantha Martin — May 19, 2018 Follow @Socially_Sam — May 19, 2018 Do you actually have a social media marketing strategy or are you just going with the flow and hoping something comes from your vague efforts? Are you making the same social media marketing mistakes that many companies make? Here are 12 social media … Continue reading 12 Social Media Marketing Mistakes Companies Make And How To Avoid Them
Renzo Costarella — April 13, 2018 — April 13, 2018 rawpixel / Pixabay Regardless the size of your business, marketing mistakes are inevitable. If you’re a Fortune 500 company with a hefty marketing budget, you can afford to make some mistakes here and there. However if you’re a startup, it’s quite different. Startups have it … Continue reading These 4 Marketing Mistakes Could Cost Your Startup Big Bucks
Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better marketing and outcomes. Mike Sands on February 7, 2018 I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to … Continue reading Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
