By Elizabeth Segran August 17, 2020 Even Queen Elizabeth’s gloves have been transformed by the pandemic. For more than 70 years, the British monarch’s favorite glove-maker has been Cornelia James, and she wears the gloves at most public events. Now, to keep up with the global pandemic, the brand has just updated its classic cotton … Continue reading Masks, bags, gloves: Are antiviral products a scam?
Debra Murphy June 23, 2020 Marketing is an investment in your business. Creating and implementing an inbound marketing plan can increase your visibility and strengthen your expert reputation. But marketing mistakes can be costly to your small businesses in terms of dollars, reputation, visibility and results. They can lead to customers questioning your expertise and … Continue reading Costly Marketing Mistakes Small Businesses Make
Dave Brock — January 23, 2020 I got one of “those” emails. It was from some self proclaimed expert citing research from “millions” of situations. They posed a number of sales scenarios in the form of, “Are you doing this……” It turns out, our team normally does at least 50% of the things they posed. … Continue reading “You Are Doing Everything Wrong!”
With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway. Taejin In on April 26, 2019 Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to … Continue reading Buying audience data: A lesson from 4 Subway marketing slogans
Chris O’Keeffe — February 22, 2019 — February 22, 2019 “Up, up. Down, down. Left, right. Left, right. B, A. Start.” Anyone recognize that? It’s the legendary cheat code that most famously appeared in the Nintendo hit video game from the 1980s, Contra. If a player worked their fingers as such across their controller while … Continue reading 4 Times Marketing Cheaters Didn’t Prosper
Howie Jones — February 6, 2019 — February 6, 2019 StartupStockPhotos / Pixabay When done effectively meetings can be a major asset to organizations. It’s where better decisions are made, goals are aligned, conflicts are resolved, and team members realize how their importance. But, when done incorrectly, meetings can be unproductive and a serious waste … Continue reading 8 Meeting Mistakes You Can Easily Avoid
Lee Wilson — October 22, 2018 Follow @LWilson1980 — October 22, 2018 It’s well documented that Amazon and eBay are the global online leaders (the ‘big two’) when it comes down to online market share as business platforms for online sellers. What is less known is that there are second tier marketplaces which can offer … Continue reading 3 Online Markets You Can’t Afford to Overlook
Common Avoidable Search Engine Marketing Mistakes by Jack Loechner , Staff Writer @mp_research, August 16, 2018 Search engine marketing, or pay-per-click efforts, can help increase your organization’s website traffic, boost sales and give you powerful ROI, writes Beki Winchel. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by … Continue reading Common Avoidable Search Engine Marketing Mistakes
retail Why Back-To-School Ads Are Fading Away by Sarah Mahoney @mahoney_sarah, August 1, 2018 Sure, you’re probably noticing some fun back-to-school ads here and there, whether it’s from Target (above), Walmart or The Gap. But what you’re likely not seeing? The massive campaigns retailers once relied on to drive traffic and sales during the critical six-week … Continue reading Why Back-To-School Ads Are Fading Away
Syed Balkhi — July 13, 2018 Follow @SyedBalkhi— July 13, 2018 Not many users who visit your website will make a purchase the first time. In fact, on average shoppers make 9 visits to a retailer’s site before deciding to buy. You need to get those users to come back to your site repeatedly in … Continue reading 4 Retargeting Mistakes (And How to Fix Them)
