Standard Video Retargeting Can Yield Wasteful Impressions by Wayne Friedman , February 1, 2019 Video retargeting a digital media campaign can be a big waste of time and ad impressions, according to a new survey. It is a better bet is to determine consumer “sentiment.” Over half of all ad impressions could be wasted with … Continue reading Standard Video Retargeting Can Yield Wasteful Impressions
57% Of Video Viewers Discover Content Through Search by Laurie Sullivan @lauriesullivan, April 27, 2017 A shift in behavior is changing the way consumers search and find videos, as well as their perception of video advertising. Those habits are becoming difficult to change. Currently, 57% of consumers discover online video through search; 50% through social … Continue reading 57% Of Video Viewers Discover Content Through Search
by Bob Hutchins May 11, 2016 Follow @BobhutchinsMay 11, 2016 Cable? Maybe if they had it. According to a new report by Think With Google on the latest in video trends, one in three consumers either currently does not have cable or never has had cable. In the media business, these consumers are known … Continue reading Where Does Your Audience Go for Video?
by Nora Flint November 28, 2015November 28, 2015 Being an expert at SEO is great. And knowing copywriting or video marketing to create compelling content is good as well. But when you can do BOTH? That’s when you can wear a big ol’ “S” on your chest… …because you’ll be impossible to stop. And today … Continue reading 11 Ways To Use Video to Drive Traffic And Conversions