Ben Heath — June 13, 2018 — June 13, 2018 Facebook advertisers spend a lot of time trying to find the best possible target audiences. And rightly so. Finding the hyper-responsive prospects in your target market is often critical to Facebook advertising success. But whilst many advertisers spend a lot of time in Facebook’s Audience … Continue reading How to Boost Facebook ROAS by Retargeting Website Visitors
Jonny Butler — April 20, 2018 Follow @j2thesb — April 20, 2018 Have you ever visited a website then been followed by the same ad for the next year? Silly question—of course you have. Me too. As Facebook has grown into the biggest advertising platform outside of Google, it has succumbed to the retargeting problem. … Continue reading How to Create a Marketing Funnel With Facebook Retargeting
Max Stewart — February 12, 2018 — February 12, 2018 The shopping season didn’t end with 2017. Take advantage of continued online purchase activity by giving your retargeting campaigns a boost, and set the stage for 2018 with our helpful tips. Boost your budgets, serve more impressions Because of the December 2017 web traffic boost, … Continue reading Retargeting Tips to Give You an Edge with the 2018 Holidays
Rachel Cunningham — December 28, 2017 — December 28, 2017 Marketers tend to put a ton of energy and resources into getting visitors to their website. Once you’ve accomplished your goal of getting a potential client to your website, it’s critical to get them to convert or, if they aren’t ready to convert, to stay … Continue reading Maximize B2B Website Retargeting with Content
By Richa Pathak November 22nd, 2017 Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. To beat the competition … Continue reading How To Use Facebook’s Offline Activity Custom Audience For Retargeting
Jeff Coveney — September 7, 2017 Follow @RevEngineMarket — September 7, 2017 Sending emails to the same crowd with no improvement in engagement and click-through rates? Getting more unsubscribes than you’d like? Or, trying to improve the open rates of your emails to get your call-to-action across to your customer base? These are all problems … Continue reading 8 Ways to Ignite Engagement with Email and Retargeting
Chloe Jung — July 31, 2017 — July 31, 2017 ROverhate / Pixabay I have a big fat crush on AdRoll retargeting and everyone on my team knows it. But I’ll own up to it. AdRoll is a killer advertising platform. Once you know the fundamentals, it’s quick and easy to use. And once you … Continue reading Is AdRoll Retargeting More Effective on Facebook or the Web?
The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once they’re ready. Jacob Baadsgaard on July 25, 2017 Retargeting is … Continue reading How to bring your potential customers back with retargeting
Ross Wingo — July 12, 2017 — July 12, 2017 When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services (think … Continue reading 3 Retargeting Tactics to Enhance Your Digital Marketing
Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are numbered. Barry Levine on June 26, 2017 Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively … Continue reading Is retargeting dying?
