Category Archives: Facebook Publishing

Will Facebook’s news aggregation feature increase engagement for local publishers?

Now in more than 100 cities, “Today In” pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile app. Robin Kurzer on October 11, 2018   Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S. … Continue reading Will Facebook’s news aggregation feature increase engagement for local publishers?

Links Posted On Facebook Are About To Get Messier – Here’s How To Fix Them

Kate Rose — July 17, 2017 Follow @rosemcgrory — July 17, 2017 Facebook’s Custom Link modification function is about to go away. If you’re creating Facebook content which includes a link, and suddenly find that the options to edit the automatically generated preview (the image, title, and description that comes with it) have gone away, … Continue reading Links Posted On Facebook Are About To Get Messier – Here’s How To Fix Them

Facebook wants to automate publishers’ direct-sold video ad deals

Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps. Tim Peterson on May 23, 2017   Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook started auctioning off publishers’ in-stream video ad … Continue reading Facebook wants to automate publishers’ direct-sold video ad deals