As the holidays edge closer, columnist Tom Mucklow takes a look at how marketers can improve the mobile and overall customer experience to get higher conversions this season. Tom Mucklow on September 26, 2017 It may still feel like summer, but it’s never too early for consumers to start thinking about what that special … Continue reading Retailers, get ready: It’s the most mobile time of year
Among the hundred retailers, only two scored just over 70, out of a possible 100. Barry Levine on September 25, 2017 If you’ve been wondering how different retailers rank in their personalization, there’s now an index for that. Personalization provider Sailthru has released its first Retail Personalization Index, scoring customer experiences for 100 US … Continue reading Sailthru issues a Personalization Index for online retailers
Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. Andrew Waber on September 20, 2017 What’s different about the holidays this year? If you’re a marketer, you need to know … Continue reading 3 behavioral stats for retailers to supercharge your holiday strategy
Many brick-and-mortar businesses have come to view Amazon as a threat to their bottom line, but columnist Adam Dorfman illustrates how smart business owners are using Amazon to their advantage. Adam Dorfman on September 13, 2017 Attention retailers: Amazon doesn’t have to be Public Enemy Number One. Yes, Amazon has a well-deserved reputation for … Continue reading How retailers can put Amazon to work for them
VerticalResponse — September 8, 2017 Follow @VR4SmallBiz — September 8, 2017 geralt / Pixabay As a retailer, you likely know it can be difficult to rise above the clutter in people’s inboxes. From ultra-specialized boutiques to massive retail chains, it seems every business tries to attract buyers’ attention nearly daily. But that doesn’t mean you … Continue reading Smart List Management For Savvy Retailers
Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers. Greg Sterling on August 30, 2017 One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials and Generation Z are less likely to be … Continue reading Survey: More consumers seeking to buy directly from brands vs. retailers
Brian Horvath — August 29, 2017 Follow @BrianHorvathINC — August 29, 2017 Brick and mortar retail is taking a hit. Recently, many of the major retailers such as Macy’s and Sears have announced stores closing all over the United States. While some believe it is due to a weak economy, the reality is that online … Continue reading 5 Things Online Retailers are Doing to Stand Out from their Competition
When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus and prepare for the holiday rush. Tom Mucklow on August 24, 2017 Did you hear the story about the dog biscuits that spent a month and nearly 2,500 miles bouncing around … Continue reading Retailers: The high cost of holiday packages going undelivered
As the busy holiday season fast approaches, columnist Andrew Waber explains why it’s important for marketers to build on a foundation of data and analysis and tap dedicated staff for their most important retail channels. Andrew Waber on August 16, 2017 “How should we analyze our online sales presence?” Every company that sells online goes … Continue reading Retailers: Here are the building blocks for winning the digital shelf
How Retailers Captured Traffic On Amazon Prime Day by Kathy Menis , Columnist, July 31, 2017 While Amazon is counting its money from its third annual Amazon Prime Day — the e-commerce giant’s midsummer event generated an estimated $1 billion in sales, its biggest single day ever — other U.S. retailers didn’t simply watch from … Continue reading How Retailers Captured Traffic On Amazon Prime Day
