You don’t have to be Amazon, Facebook or Google to turn insights into actions. If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet … Continue reading Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
Retailers need to invest in people and technology — but also use data more effectively to improve the in-store experience. Greg Sterling on February 12, 2018 Last month, Amazon’s fully automated grocery and convenience store, Amazon Go, opened in Seattle to widespread coverage — and long lines of local shoppers eager to try the … Continue reading How should retailers respond to Amazon Go? 7 experts weigh in
There is a lot of data out there, but not everyone knows what to do with it. Contributor Evan Magliocca explains the process marketing teams can use to maximize data insights. Evan Magliocca on February 5, 2018 Capturing data isn’t hard, but figuring out how to use it is. Data is a tough topic … Continue reading Data is a tough topic for businesses, especially for retailers
Retailers Are Trying to Cope With Online Threat: Report by Ray Schultz , January 16, 2018 Retailers are testing email as part of an effort to fend off online competition. But that’s only one of many things they are trying, according to a study by Applied Predictive Technologies (APT), released at NRF 18. The report … Continue reading Retailers Are Trying to Cope With Online Threat: Report
Developing a top-notch customer loyalty program is hard — but it can deliver in spades. Columnist Rohit Gupta shares the 3 biggest benefits of a well-designed loyalty program Rohit Gupta on January 19, 2018 Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are … Continue reading Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018
As traditional retailers continue to struggle, columnist Evan Magliocca explains why it’s a unique opportunity for smaller brands to prosper amid the wreckage. Evan Magliocca on January 10, 2018 Recent retail news headlines have been focusing on two major areas: the apparent death-knell of traditional retail stores and the market shift of customers to … Continue reading How independent retailers can thrive in a volatile market
With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience. Rohit Gupta on November 8, 2017 The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might … Continue reading Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies
Ronald Dod — October 31, 2017 Follow @Visiture_Search— October 31, 2017 Amazon has been having huge success over the past years, and it doesn’t seem like it’s going to stop anytime soon. According to an analysis by Slice Intelligence, 43% of all online retail sales in the U.S. went through Amazon in 2016. This is … Continue reading The Future of Selling on Amazon for Online Retailers
The vast majority of BigCommerce survey respondents expect to see higher holiday revenue in 2017. Amy Gesenhues on October 19, 2017 As we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their holiday preparations months earlier than last year. The e-commerce software … Continue reading Survey: 37% of online retailers started holiday preparations earlier this year
Mike Mallazzo — October 17, 2017 — October 17, 2017 Pexels / Pixabay In November of 1939, American merchants were coming off a decade of depression and hurting badly. Luckily, President Roosevelt had a quirky solution. With little pomp and circumstance, FDR simply moved Thanksgiving up a week to create another major occasion for Americans … Continue reading Here’s Why Retailers Who “Think Small” Will Win This Holiday Season and Beyond
