We like to say that social media marketing is about forming relationships—relationships between your brand and your customers. As with any relationship, you have to nurture it and pay it plenty of attention if you want it to thrive. What that means for small business owners is simple: To do social media marketing well, you’ve got to put some time into it.
That’s precisely the reason why many small business owners avoid it altogether. Even in this age of non-stop tweeting and Instagramming and Snapchatting, there are still many businesses yet to truly stake their territory on social media. They simply don’t have the time to do it properly, and thus figure it’s best not to do it at all.
But lack of time isn’t a reason to forgo social media; rather, it’s a reason to outsource your social media needs to a social media marketer—an expert who can devote the time and attention needed to foster relationships and turn your brand’s social media channels into real brand enhances, lead generators, and money makers.
So ask yourself today: Is it time for you to bring in an outside firm, like Grammar Chic, to mind your social media channels—handling daily postings, administration, and user engagement?
If you simply don’t have time to do it yourself, that’s a dead giveaway that the answer is yes—but there are some other telling reasons, too:
You’re neglecting other tasks. Maybe you are making time for social media—but in doing so, you’re neglecting to close new deals, network with other professionals, and mentor your staff. If social media is preventing you from handling other core business functions, you need to bring in a manager.
You’re not sure what’s going on in social media. Social media trends change on a weekly, sometimes daily basis—and if you can’t find the time to read social media blogs and news stories, you may wish to outsource.
You don’t have a strategy. Maybe you have time to post to Facebook every day but don’t have a broader strategy in place. That’s a recipe for waste and inefficiency, but a social media professional can help get you on track.
You don’t generate reports. It’s vital that you have someone on your team who can create and analyze social media reports—otherwise, how do you know if what you’re doing is effective?
You can’t update in real time. Some small business owners find an hour each week to schedule future posts—but sometimes you may also need to react or to share urgent news in the moment. Do you have the time and the flexibility for that?
You’re not having fun. The bottom line: Social media marketing isn’t meant to be a tedious chore. It’s something you should have fun with—because if you don’t have fun with it, your users probably won’t, either.
Do you need to outsource your social media management to a professional? If so, call the Grammar Chic team today at 803-831-7444, or hit www.grammarchic.net.Digital & Social Articles on Business 2 Community