The summer months are often a slow time for retailers — which is why it’s the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning. Tom Mucklow on July 27, 2017 For consumers, the holiday shopping season … Continue reading Five things retailers must do this summer to prepare for holiday shopping
Heather Lohmann — July 20, 2017 Follow @heather_lohmann — July 20, 2017 We all know by now that returns are the new normal. But this begs the question—why are so many returns happening in the first place? Since the dawn of modern retail, customers have returned products for a wide variety of reasons. But the … Continue reading 6 Common Reasons for Retail Returns (And Why Retailers Should Care)
The e-commerce environment is more challenging — and rewarding — than ever. Stay on top of all the latest developments with Marketing Land’s annual coverage. Pamela Parker on July 18, 2017 You’d think online retailing would be all figured out by now, but it’s just getting more complex — and more promising — than … Continue reading Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing by Monique Zapata-Kaufman , Op-Ed Contributor, July 7, 2017 Amazon recently announced its third annual Prime Day to take place on July 11, 2017. What began as a promotional holiday to celebrate the 20th anniversary of the e-commerce giant has grown bigger and … Continue reading How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing
Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences. Mike Sands on May 30, 2017 For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into … Continue reading 3 reasons why customer identity should top retailers’ 2017 holiday wish lists
Are you a new online store owner or looking to improve your e-commerce strategy? Contributor Steve shares the top five errors you should avoid to help you get ahead in the e-commerce game. Steve Olenski on May 3, 2017 Are you new to the wonderful world of e-commerce? Are you hoping to hit the … Continue reading Top mistakes new online retailers make
Beacon Use Gives Retailers An Edge With Shoppers by Laurie Petersen, Columnist, April 10, 2017 Beacons have sometimes gotten a bad rap but with “always on” consumers, their ability to deliver personalized customer experiences in the moment makes them well worth experimentation. Luigi Ferguson, assistant vice president of SEO for Ansira, a customer engagement consultancy, … Continue reading Beacon Use Gives Retailers An Edge With Shoppers
Richard Shapiro — April 3, 2017 Follow @RichardRShapiro— April 3, 2017 It’s not a future trend anymore; shoppers are purchasing online and picking up products in a physical store. It’s an easy and convenient way for a brand to provide instant gratification. The e-commerce shopper is now present at your physical store. What is the … Continue reading Retailers Are Making a Huge Mistake; 7 Tips to Fix It
National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. Andrew Shotland on March 16, 2017 When I worked in NBC’s Internet group, I had … Continue reading National retailers: Stop ignoring local SEO
Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics. Allan Haims on March 10, 2017 While online shopping continues to grow and meet consumers’ needs for convenience and competitive pricing, brick-and-mortar stores still ultimately … Continue reading Why brick-and-mortar retailers need to go digital with analytics
