Link Building: A Vital Cog Of Your SEO Strategy




  • April 11, 2016

    There is no single or pre-decided formula for a successful SEO strategy. What works for you might not work for your rivals. It is essential to put every known mechanism to better use in this era of high competitiveness, where the margin of error surmounts to the effectiveness of SEO strategies. Let us keep all the other important SEO strategies aside for a minute, and talk about why you cannot risk ignoring the role of Link building exercise.


    link building


    What is Link building and how is it still relevant in the present scenario?


    In simple words, a link-building tactic serves as a bridging gap between your audience and the website. An effective link building strategy in place results in positive feedback and all the right words about a brand, which your client would like to hear on the World Wide Web.


    In all probability, a link building service is an effective mechanism to market your website services to the online audience. Consider this for an example, there are chunk of online users, who regularly visit your website. Now, in order to attract and spread the word about your website to millions of other users, who regularly access the Internet, you need to market your services.


    How you do that is what link building helps you achieve.
    Online marketing is much about networking and rest about ensuring that your website gets exposure. The trending videos or the GIF’s are the effective ways to form a network of audience, which will always be waiting for next trending media. This simple strategy creates an audience base and is quite representative of fact that humans love to form a network even on the online world.


    Prominent Link Building Tactics


    Content Marketing
    The internet is all about content. Users who get access to appropriate and relevant information on the online websites will find it hard to ignore the source. The information in the form of blogs, articles or info graphics is the form of content marketing. The website links on this informative content is monitored by SERP, which results in high search engine rankings.


    It is necessary for a SEO team to market their services with the quality content to get exposure on this humongous platform.


    Interviews
    Everyone trusts the advice highlighted in an interview. If you happen to be a specialist, who is often quoted, then you will know how effective it is to form a network.


    Listen to interviews, which are played over podcasts or through Google hangouts, and you will know how effective interviews are to establish your niche in your circle. However, on the other hand, if you happen to be a newcomer to this field then you have to do some homework before you get this sort of reckoning.


    What you can do:


    Connect with comparatively smaller websites, which are a part of your network


    Do not hesitate to ask for interviews. Look for the websites in your niche, which conducts interviews with bloggers


    Sign up for HARO (Help A Reporter Out) where you can establish contacts with reporters looking for relevant insights and news feeds


    Guest Posts
    Blogging can get you extra audience other than in your niche. An important piece of advice or information that you put to the online users is deemed vital. Needles to say word will spread about an expert blogger, who knows his work. Not only blogging, you can also host other bloggers and share the accolades on basis of the credit.


    Either way, if you are a blogger or a host, word will spread, which ultimately will results in exposure and online audience.


    Info-graphics
    On one side, a low quality info-graphic will only attract Google wrath and on other, an appropriate and high quality info-graphic will only assist you to understand your targeted audience. The attributes of a high quality info-graphics are:



    • Informative
    • Relevant information
    • HTML coded

    Local
    Garner support of your local communities. Take part in events, which can help you establish your local hold. Over time, the meaning of local SEO has changed significantly. Local SEO has formed as an integral part of link building exercise. You can enhance your local hold with
    local SEO through:



    • Sponsorship
    • Volunteering
    • Local meet-up

    All these can help you not only spread the right word about the services but also form a strong local hold that can help in brand building.


    Resource Pages
    The high quality content that you develop for Content Marketing can be put to use for resource pages. Resource pages are hugely beneficial as they can help you with more links. You have put significant resources to get hold of some quality content. Do not let it go waste and make sure that you are making optimum use of it.


    The benefit of resource page is that, it is not restricted to your website main page but also to the deep link pages.


    Link Reclamation
    Link reclamation is one technique, which makes link building seem comparatively effortless. What makes it look so easy is the link reclamation integration, which should be a part of your
    link building strategy.


    Link reclamation also helps to claim the entire valuable links that might otherwise get lost when locating, contacting and fixing broken links on your website.

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