Roxana NasoiFebruary 17, 2015 Mobility. Security. Social channels. Marketing and loyalty. Big data. These are but few of the most important aspects any business looking to achieve fame in the retail e-commerce world should take into account. In a world gone “gadget”, where does the e-commerce business model stand? Are companies really paying attention to … Continue reading The Technology Budget Balancing Act: a 2015 E-Commerce Retail Business Scenario [Infographic]
Calvin FordFebruary 9, 2015 Social media like Facebook or Twitter have a vast potential for launching a product or service. The reasons are obvious, as more and more users are opening and re-opening their accounts. The numbers are staggering. Americans spend more time on social media more than any other Internet activity, including mailing. More … Continue reading Expanding the Social Media Retail Strategies
Ruxandra MindrutaJanuary 19, 2015 Every day, customers turn to social media to post about brand recommendations, tap into the latest product research and make complaints when they’re unsatisfied and in need of quick assistance. At virtually every point in their experience with your business, customers become more informed by what is being shared online without … Continue reading Five Ways Social Media Can Add Value To Retail Brands
What tactics can retailers employ that were successful in the 2014 holiday shopping season? Contributor Allan Haims shares his analysis. Allan Haims on January 19, 2015 Image credit: iStock by Getty Images. It’s been widely reported that retailers recovered from a slow Black Friday to come out on top this holiday season – online and … Continue reading Leverage These Holiday Learnings For 2015 Retail Marketing Success
We’re over the holiday frenzy. Now contributor Jordan Elkind explains how retail marketers can start the new year on the right foot. Jordan Elkind on January 14, 2015 The end of the year often feels like a blur. There’s the frantic November and December push to get campaigns prepped and out the door. Then, … Continue reading 3 Steps To 2015 Marketing Success For Retail Standouts
December 22, 2014 Stephen Cauchi Business reporter Online retailing has been belted by Australia’s economic woes, with November’s sales figures recording the slowest monthly and annual growth since the series was first compiled. And some bricks-and-mortar retailers are also doing it tough, with shares in outdoor equipment retailer Kathmandu plunging 20 per cent after poor … Continue reading Slow economy puts brakes on online retail
by Laurie Sullivan, December 11, 2014 The time consumers spend on a Web site doesn’t always determine their order value at checkout — but it will translate into a longer, stronger relationship between brands and consumers, especially during the holiday season. Research suggests that Amazon has become the magnet destination for online shoppers, commanding more … Continue reading Time Spent On Retail Sites Key To Building Strong Bonds Between Brands, Consumers
Nick Huang December 8, 2014 Do you really understand the products you sell? Surprisingly, many business owners get into a business because they believe that there’s money in it, not necessarily because they’re truly passionate about the product. Unfortunately, this kind of attitude is common in the coffee shop business, for example, as well as … Continue reading Retail Sales Success: How To Profit By Having A Passion For Your Products
by Joe Mandese, December 5, 2014, Marketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides. Instead of cooperating over advertising, promotion and distribution arrangements to … Continue reading The New ‘Co-op’ Isn’t Retail Ad Budgets, It’s Audience Data
Mark Mulligan Markets and economy reporter Australians continued to spend more on household items, electronics, clothing and footwear in October, although the rate of growth across all retail categories slowed to 0.4 per cent from an unusually high 1.3 per cent in September. The Australian Bureau of Statistics said on Thursday that its … Continue reading Retail sales beat expectations
