Expanding the Social Media Retail Strategies




  • February 9, 2015

    Social media like Facebook or Twitter have a vast potential for launching a product or service. The reasons are obvious, as more and more users are opening and re-opening their accounts. The numbers are staggering. Americans spend more time on social media more than any other Internet activity, including mailing. More interestingly, over 60% of social media time is spent on smartphones and tablets, rather than on desktops. These are the most productive ways to increase customer engagement, and subsequently the content marketing.


    Importance of emails

    Mail


    Every social network requires submitting an email in order to sign up. You should definitely exploit this feature in order to get more subscribers. A recent study has shown that 91 percent of consumers check their email every day. Establish a sign-up form on your website or on Facebook via one of many apps. One of good ways to encourage customers to subscribe is to offer discounts, gifts or giveaway contests.


    To each his own

    It pays off to test each medium to get an insight how the audience responds to a specific product or service. Every platform has its purpose and is a breeding ground for a specific audience. According to some indicators majority of audience on Pinterest, Instagram and Facebook are women, while men prefer Twitter and Google+. Not taking this into account means failing to understand the full potential of this powerful marketing engine. I don’t think anyone would follow an ad for a plumbing services on Instagram.


    FV


    Omni means universal

    There are immense possibilities of integrating social media into other multi-channel strategies in order to attract and engage customers. A recent study by Deloitte has found that “multi-channel customers often spend three to four times more on retail purchases than their single-channel counterparts.” An omni channel retail customer is the one who has a good history of purchases within a particular brand. Then, they ask about one of the newer products on social media. And the next time they log on that brand webpage, they discover a 10% discount coupon.


    Keep the good timing

    Another important factor is the best time to post so that the ad can be seen by the largest number of targeted consumers. Data analytics firm SumAll calculated that the optimum time to post on Google+ is 9 a.m. to 11 a.m. EST, 1 p.m. to 3 p.m. for Twitter, 1 p.m. to 4 p.m. for Facebook, 7 p.m. to 10 p.m. for Tumblr, 5 p.m. to 6 p.m. for Instagram and 8 p.m. to 11 p.m. for Pinterest. The survey shows that women tend to stay late online on Facebook, Instagram and Pinterest, so the best time to post is between 10 p.m. and 11 p.m.


    Boost your ranking with paid ads

    Google Ads


    If you want your website to rank higher in results based on relevance of search terms and phrases – organic search, it’s important to publish solid, engaging content. However, more often than not that is not enough. Do not hesitate to pay for ads. The most popular social media platforms have the option for purchasing ads. Another good strategy is pay-per-click, and it’s budget friendly as you pay only if someone clicks on your add.

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