Janette SpeyerMarch 26, 2015 Social media is the engagement tool of choice when you try to reach your consumer base. We often overlook using engagement marketing to target and promote to e-tailers and retailers. Cross-platform promotions reap significant benefits for vendors that carry your brand. It helps brands communicate with their partners by driving traffic to their online … Continue reading Designing A Social Media Program That Generates Retail Sales
David LundMarch 25, 2015 Do you have a product to sell to retail? If you are a consumer products company, an inventor, or an entrepreneur, one of your end goals is to successfully sell your products into and through retail stores—either brick and mortar or online. Whether your goal is to sell your product regionally, … Continue reading Are You Ready to Sell Your Product to Retail?
Jason FidlerMarch 22, 2015 Earlier this month we took a look at how the number of images and lines of text in an email campaign can affect the email’s click-through rate. We found that, in general, “less is more.” Emails with about 20 lines of text and three or fewer images received the highest click-through … Continue reading How Long Should Your Email Be? New Data For Retail, Restaurants, Spas, And Real Estate
Ian NewcombeMarch 16, 2015 Mobile retail technology is essential for retailers to successfully increase basket size. With the variety of options out there, which mobile retail technologies should retailers be using? Mobile revolution The proportion of retail purchases made on a mobile phone or tablet rose to 34% in the first quarter of 2014, from 20% … Continue reading The Top 8 Mobile Retail Technologies to Help You Increase Basket Size
Mark LernerMarch 13, 2015 Flickr: @michaelandannabel Marketing has come a long, long way. The advent of digital media channels completely revolutionized the way create, distribute, and consumer media. With this tectonic shift, new forms of content became available to marketers of all types. In the early 2000’s, the dot com bubble bursted, and many thought … Continue reading Consumer Generated Video and Online Retail
March 5, 2015 Max Mason Business Reporter The retail sales rise had been widely expected by economists. Photo: David Goldman Retail sales rose at the strongest rate in three months in January as the lower oil price helped encourage consumers to spend. Retail sales gained 0.4 per cent in January, in line with expectations … Continue reading Retail sales rise 0.4%, helped by clothing
Joy UgiMarch 1, 2015 Good news! According to a recent MarketingSherpa study, 61 percent of people say they like getting promotional emails once a week, and what’s more, some subscribers want it on a more frequent basis. Retailers have a tremendous opportunity to take advantage of this goodwill. Subscribers know a generic e-blast when they … Continue reading Take Your Retail Email Marketing Up A Notch
Contributor Alex LePage tells the story of a furniture retailer that leveraged intent data to great benefit. Alex LePage on February 27, 2015 This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies. The study, called “Gartner … Continue reading The Role of Data Analytics in Successful Retail Acquisition Campaigns
Columnist David Rekuc discusses several ways in which your paid search data can inform SEO initiatives to produce stronger results. David Rekuc on February 24, 2015 Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated specialists. But who is looking at the bigger picture when … Continue reading 5 Ways Paid Search Can Support SEO In Retail
For building the first great made-on-the-Internet brand. By Max Chafkin February 17, 2015 “We’re down to the wire here!” a young woman in flowing floral slacks and a crop top barks in the direction of a sound guy, her voice rising urgently. “The speakers aren’t working.” It’s a lovely early summer evening in Venice, California, … Continue reading Warby Parker Sees The Future of Retail
