The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales. James Green on October 31, 2016 Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that … Continue reading Strategies to maximize retail marketing efforts BEFORE holiday sales events
by Laurie Sullivan, Staff Writer @lauriesullivan, October 26, 2016 Thanksgiving Day store closures and an increasing number of mobile searches with fewer clicks to purchase could make it an interesting holiday buying season this year. Some retail stores that have historically kicked off Black Friday sales on Thanksgiving Day have decided to remain closed, but … Continue reading Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales
As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond. Jason Warnock on October 26, 2016 One of the things I love about my job is that marketing is constantly evolving. Just when you … Continue reading Making sense of the latest trends in digital retail
by Katherine FrangosOctober 16, 2016 The forefront of retail looks gloomy this year. Walmart announced their predicted earnings in 2017 will be a standstill [1]. They’ve already closed 269 stores and laid off thousands of employees across the US. Even in the UK, “high street continued to suffer a difficult period this summer [showing] a … Continue reading How to Maximize Retail Mobile ROI with Beacons
by Victoria Vessella Follow @v_vessellaSeptember 21, 2016 Retail audits are a critical component of a company’s overall retail execution strategy. They allow merchandisers to capture vital field data that affects the health of your business, such as retailer compliance, stock levels, and competitor activity. Moreover, managers are able to use data accumulated over time to … Continue reading Retail Audits: How To Reap Their Rewards
by Laurie Sullivan, Staff Writer @lauriesullivan, September 20, 2016 Ted Baker’s espionage campaign using shoppable video ads launched earlier this month, making waves across the fashion world but little noise in advertising. It integrates all the bells and whistles, including Google voice and retail store window displays that send secret messages to the consumer’s phone using … Continue reading Ted Baker Shoppable, Retail Store Window Campaign Reflects Next-Gen Ads
Facebook’s new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit. Tim Peterson on September 20, 2016 Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar still the present, with in-store … Continue reading Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
by Laurie Sullivan, Staff Writer @lauriesullivan, September 9, 2016 Why do consumers browse on multiple retail sites when shopping for a specific item? Excluding the fact that they look for a better price, 34% browse multiple sites looking for a better selection, 23% say the product is unavailable, 20% want to compare shipping options, and … Continue reading Study Finds Consumers Increasingly Search Across Multiple Retail Sites Per Session
by Danielle Foley Follow @FoleyMarketingAugust 23, 2016 1. Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series) 2. Small Business Retail Strategies for Success (Part 2): Tracking and Monitoring Trends There are many factors that contribute to the success of a retail … Continue reading Small Business Retail Strategies for Success (Part 3): Marketing & Promotions
by Danielle Foley, July 22, 2016 Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series) Many factors influence the market; retailers who do not want to be left behind should carefully monitor trends and develop strategies for responding to and … Continue reading Small Business Retail Strategies for Success (Part 2): Tracking and Monitoring Trends
