by Mike ParryAugust 10, 2016 Email marketing can be the most effective sales support for retail companies. It is undisputed that it is by far the best value for money form of advertising. For every £1 spent, email marketing generates a £38 ROI. Email has been claimed to be more than 40 times more effective … Continue reading How Retail Should Use Email Marketing
Retail marketers must tread carefully to avoid running afoul of the Federal Trade Commission. Columnist Lori Weiman lays out the relevant considerations so marketers may move forward with confidence. Lori Weiman on August 4, 2016 Welcome to Part 3 of my five-part series on managing your online advertising partners in highly regulated industries. I created … Continue reading How to manage ad partners in regulated industries: Retail (Part 3 of 5)
by Larisa Bedgood Follow @https://twitter.com/DataMentorsAugust 8, 2016 Ecommerce sales continue to grow, generating over $ 300 billion in sales in the US alone last year. However, online shopping is generally an impersonal experience with lower levels of engagement as compared to the in-store experience. Unlike walking into a brick-and-mortar retail location where a shopper can … Continue reading Only 1 in Every 4 Retail Customers Complete Their Online Purchase – How to Improve Conversions
Don’t let Amazon get the best of you this year. Start planning now! Columnist Mike Sands reveals strategies to keep in mind when preparing for the biggest shopping days of the year. Mike Sands on July 15, 2016 It’s that time again. Time for retailers to rally their troops for the end-of-year holiday shopping … Continue reading 3 retail strategies to beat Amazon this holiday season
by Jen Gray July 12, 2016July 12, 2016 Retailers need referral marketing now more than ever if they want to compete in e-commerce. The reason is that one company is completely dominating the space. In 2015, Amazon had $ 79.3 billion in total e-commerce sales. The next closest competitor, Walmart, had just $ 13.5 billion. … Continue reading 5 Tips to Win with Referral Marketing in Retail
RichRevelance, an omnichannel personalization provider, polled more than 1,000 consumers to uncover consumer attitudes toward retail technology. Amy Gesenhues on June 24, 2016 at 11:15 am According to a recent survey looking at consumers’ attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with all technology has to offer the … Continue reading Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy
The Walker Sands Future of Retail report found nearly a third of all consumers now shop online at least once a week. Amy Gesenhues on June 9, 2016 Online retailers not offering free shipping may want to reconsider their delivery options. According to the Walker Sands Future of Retail 2016 study, nine out of … Continue reading Retail study: 9 out of 10 consumers say free shipping No. 1 incentive to shop online more
As more consumers look to deal with their banks online, banks need to know the impact of email campaigns. Columnist Jose Cebrian discusses some key tactics. Jose Cebrian on June 6, 2016 For most industries, email is generally considered a very high ROI marketing channel. But the retail banking sector seems to be an exception … Continue reading Measuring email effectiveness in retail banking
by Larisa Bedgood May 29, 2016 Follow @https://twitter.com/DataMentorsMay 29, 2016 Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second only to search. StrongView recently surveyed email marketers about their email … Continue reading 3 Ways to Optimize Retail Marketing Emails [Infographic]
by Madeline Boehmer May 18, 2016 Follow @madelineboehmerMay 18, 2016 Every day, acts of retail fraud are committed at retail locations across the country, and while it may seem like one missing piece of candy or sweatshirt won’t break the bank, think again. Each year, billions of stolen dollars fall into the hands of criminals, … Continue reading Top 7 Types of Retail Fraud and What You Should Do To Avoid It
