Tag Archives: retail

People Powered E-Commerce Sites Will Save The Retail Industry

eCommerce Platforms

Richard Shapiro — March 24, 2017 Follow @RichardRShapiro— March 24, 2017 Brick & mortar retailers are struggling because consumers prefer to self-serve with e-commerce shopping. The e-commerce channel reduces human-to-human contact and fails to build lasting customer relationships. A recently published Retail Dive Consumer Survey found that “only 13 percent said consumers visit stores to … Continue reading People Powered E-Commerce Sites Will Save The Retail Industry →

7 ways small retailers can compete with retail giants using Google Shopping

Competition Strategies

Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. Andreas Reiffen on February 23, 2017   To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, … Continue reading 7 ways small retailers can compete with retail giants using Google Shopping →

National Retail Federation predicts online sales will grow 8% to 12% in 2017

Online Sales

The NRF’s chief economist says online sales will continue to increase this year, driving retail industry growth. Amy Gesenhues on February 8, 2017   According to 2017 sales forecasts from the National Retail Federation (NRF), online and other non-store online sales are expected to grow between 8 percent and 12 percent over last year’s sales … Continue reading National Retail Federation predicts online sales will grow 8% to 12% in 2017 →

From Retail to Restaurants, Category Management Yields Big Returns

Retail Marketing

Dave Sutton — December 15, 2016 — December 15, 2016 In 1982, Nielsen defined Category Management as: “a process that involves managing product categories as business units and customizing them [on a store by store basis] to satisfy customer needs.” Nielsen was a little ahead of its time in that customizing product offerings on a … Continue reading From Retail to Restaurants, Category Management Yields Big Returns →

4 marketing innovations headed to brick-and-mortar retail in 2017

Retail Marketing

Contributor Tamar Weinberg takes a look at the UX and marketing advances that are expected to shape brick-and-mortar retail in the coming year. Tamar Weinberg on November 14, 2016   Global e-commerce revenues continue to grow, and brick-and-mortar retailers are feeling the heat. There’s plenty of evidence pointing to their survival, so why the anxiety? … Continue reading 4 marketing innovations headed to brick-and-mortar retail in 2017 →

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