Learning to Make Great Video Content

The old analogy about ‘teaching a man to fish, to give him skills for a lifetime rather than giving him a fish, to eat for just one day’, is a pretty good one in terms of the work we do with organisations commissioning us to train their staff on a ‘one to one’ basis.

That said there are some definite elements which need to be factored in, to maximise the benefits of the work we do:

  1. The individual we are training, and their approach to gaining the required basic skills to plan, shoot (which includes filming, sound capture and lighting) and then edit.
    Learning to Make Great Video Content
  2. The kit they are going to use, and while it can be entry level, we really do need a DSLR film camera and film tripod, a set of radio mikes and a basic lighting kit. Mobile phones are definitely not an option to make quality organisational film, however much you like TikTok.
    Learning to Make Great Video Content
  3. The expectation of the content the person we have trained will be able to create from a standing start with little or no prior experience.
    Learning to Make Great Video Content

In all three areas, the more effort and resource that goes in the better the outputs will be, and so while the average number of sessions it takes to train a complete novice ranges from four to six, with time put aside between each session to practise, enthusiasm and a willingness to embrace and enjoy the experience is key.

We will advise on the kit needed and even help to find some bargain buys to get started. Second hand equipment can offer great value, particularly as camera models change so often.

A brilliant example of a real enthusiast who trained with us recently is Lisa, who works in Comm’s for the NHS. Here she tells her story: Meet Lisa

It is important to understand that while we can move the dial considerably in what those we train can do and make, complex projects still need to be developed and delivered by Pro teams. One of the biggest benefits in training is understanding where the limit is for those we work with and offer continued support to.

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Author: Neil Wood-Mitchell

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