Dana Kachan July 8, 2020 You can find here everything small businesses need to know to overcome a recession and run a smooth transition into the new digital economy. Get ready for experience-backed insights and proven practices on how to provide digital business transformation in 2020. Nobody has expected to face it so quickly. The … Continue reading In Response to COVID-19: Crisis Playbook for Startups and Small Businesses
Synergy — March 21, 2020 The government response to the spreading coronavirus has evolved rapidly, culminating in the passing of the Families First Coronavirus Response Act. Given that the language of the law measures nearly 20,000 words, it can be difficult to digest on your own. As your HR partner, its our job to be … Continue reading Understanding the Families-First Coronavirus Response Act
Stephanie Lee — December 28, 2019 You may have heard that email prospecting is a waste of time these days because buyers have plenty of information at their disposal and are more comfortable researching products for themselves. Yet statistics show that a whole lot of cold emails are still getting warm receptions. A recent survey … Continue reading 14 Prospecting Email Tips for Improving Response Rates
Stephanie Lee — November 18, 2019 We all know what it’s like to send a qualified prospect our highest converting sales pitch, only to receive total radio silence in return. We get stuck wondering why our prospect didn’t respond, what happened since the last time we spoke, and what we should say next. In fact, … Continue reading How Top Sales Teams Write the Perfect Follow-up Email After No Response
It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain points. Karla Crawford Kerr on September 26, 2019 Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different … Continue reading Building housewares brands with brand response TV
Personal Branding Blog — September 5, 2019 — September 5, 2019 Social media has always been a strange marketing channel. On one hand, Facebook gave businesses a unique ability to find their markets and build relationships. No other marketing tool has been able to reach such large numbers of people and allow businesses to maintain … Continue reading Direct Response Marketing Amplifies Social Media Results
Josh Bean — August 16, 2019 — August 16, 2019 Cold emailing is a powerful tool for generating leads and making sales. In fact, a recent census by Econsultancy found that email showed the highest ROI out of all other marketing and sales channels. It is no surprise, therefore, that over 89% of marketers already … Continue reading 7 Cold Email Templates That Skyrocket Response Rates
Sam Frampton — July 9, 2019 — July 9, 2019 Struggling with low survey response rates? Start seeing a turnaround with these tips that will help you collect more data and better understand how your customers feel about their experience. Surveys It comes down to basic statistics: a small sample size undermines the reliability of … Continue reading How to Increase Survey Response Rates
Zena Ryder — March 23, 2019 Follow @boudicawriting — March 23, 2019 If you’re a small business owner embarking on your first response to an RFP (Request For Proposals), you’re probably feeling both excited and apprehensive. You know that winning an RFP competition can be lucrative… but the RFP response process has a bad rap. … Continue reading The Ultimate Guide to Writing Your First RFP Response — And Making it Kick Ass
Read Your Reviews: Consumers Expect A Response, Study Shows by Ray Schultz , Columnist, (November 20, 2018) Almost a fifth of small businesses ask consumers via email to review them, according to The Great Conversational Divide, a study by the Local Search Association, commissioned by SOCi. Good move, although an even higher percentage don’t … Continue reading Read Your Reviews: Consumers Expect A Response, Study Shows
