Fans, SuperUsers, Ambassadors: Community as Marketing


Fans, SuperUsers, Ambassadors: Community as Marketing



December 23, 2022

Fans, SuperUsers, Ambassadors: Community as Marketing

A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of “SuperUsers” emerged, Visible started seeing a strategy for a self-run community that could have solid KPIs, drive SEO, customer support, …


A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of “SuperUsers” emerged, Visible started seeing a strategy for a self-run community that could have solid KPIs, drive SEO, customer support, and even beta testers. Visible Wireless Community Lead, David Sandoval, shares the learnings and benefits from DIY social.

 

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