Karen Repoli — April 20, 2018 Follow @karenrepoli — April 20, 2018 Despite the rumors, email marketing is definitely not dead. In fact, among savvy marketers, it is actually rated one of the most effective marketing strategies. Take a look at this chart from Smart Insights and Get Response. Credit: Smart Insights and Get Response … Continue reading 11 Quick Email Marketing Tips that Will Increase Your Response Rates
Josh Slone — March 29, 2018 — March 29, 2018 We always talk about needing to send follow-ups in your cold outreach. Sending 4-6 messages in a sequence maximizes your email response. We spend a lot of time writing about sales emails that get responses. That said, we’ve not covered how to react when someone … Continue reading How to Handle an Email Response (Hint: Don’t Panic)
Mallory Fetchu — March 3, 2018 — March 3, 2018 rawpixel / Pixabay Are you sick and tired of acquiring lists full of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? What if you reach out again, will it be awkward? Is there any hope left to turn even just … Continue reading 7 Cold Email Tips That Will Increase Response Rate
Dmitry Dragilev — December 8, 2017 — December 8, 2017 There are five PR specialists for every one journalist. Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. Most of these emails are basically the same: “You should … Continue reading How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands
Seleah Gardiner — November 5, 2017 geralt / Pixabay New York Times best-selling internet entrepreneur, Jay Baer calls social customer service a “spectator sport.” That’s because, on social media, your customers are always watching. In some cases, they’re literally sitting back and waiting for fireworks. If a customer complains, will you respond? If so, … Continue reading With Social Care, No Response is the Worst Response
Keith Weissglass — October 18, 2017 — October 18, 2017 When we talk about boosting survey response rates, we usually focus on the design of the survey itself. But if you’re distributing surveys via email, then your email matters just as much as your survey. If your invitation doesn’t compel people to click through and … Continue reading Double Your Response Rates with 1-Touch Email Surveys
How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two. Alison Lohse on August 3, 2017 In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. … Continue reading How to bridge the gap between brand and direct response marketing
David Ensing — June 29, 2017 — June 29, 2017 OpenClipart-Vectors / Pixabay From time to time customer experience managers will hear the following questions from their internal clients: “Is our response rate too low?”; “What can we do to increase our response rate?” or; “Should we provide an incentive for people to respond?” Like … Continue reading Improving Survey Response Rates Through Incentives
Chris Boeckelman — February 3, 2017 Follow @cboeck— February 3, 2017 Customer feedback can reveal opportunities for major business growth—what customers want, straight from their own mouths. Instead of relying on hunches, companies can make confident, data-driven decisions that save time and money. Customers benefit from sharing feedback too. According to AgilOne’s Consumer Survey, over … Continue reading Everything You Need to Know About Online Survey Response Rates
Chris Boeckelman — December 9, 2016 Follow @cboeck— December 9, 2016 Sending surveys by email is one of the most popular survey distribution methods today. However, email surveys must first overcome a major inbox hurdle: getting opened. This is exactly why a strong survey email subject line is so important—without a compelling reason to open … Continue reading 5 Email Subject Line Strategies to Boost Survey Response Rates
