Revolutionize your marketing with pace-layered planning inspired by nature’s resilience, balancing quick adaptations with long-term stability. Kathleen Schaub on August 2, 2024 Nature is a genius at adaptation. For over 3 billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. It’s an activity … Continue reading Nature’s inspiration for transforming your marketing plan
Category Archives: Marketing Transformation
Marketing’s future is directing disruption
The theme of this year’s Gartner Marketing Symposium is that it’s no longer enough to seek to adapt to disruption. Marketing must direct it. Kim Davis on June 3, 2024 “We have reached the retrofitting limit.” That was the message of Kristina LaRocca-Cerrone, Gartner senior director, in the first keynote at this year’s Marketing … Continue reading Marketing’s future is directing disruption
What does ‘Real-Time Marketing’ really mean? by Salesforce
Real-time does not have to mean right now. It’s delivering the information when the end user needs it. Salesforce on April 16, 2024 If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even … Continue reading What does ‘Real-Time Marketing’ really mean? by Salesforce
Marketing’s inner game: Unlocking the power of natural productivity cycles
Practical strategies to navigate your day with energy, focus and balance by aligning with your natural ultradian rhythms. Hana Jacover on April 3, 2024 Productivity is often viewed solely through the lens of hustle and output. However, natural biological cycles within us influence our energy levels, mood and cognitive abilities throughout the day. This article … Continue reading Marketing’s inner game: Unlocking the power of natural productivity cycles
Marketing-Mix Modeling Looking From The Bottom Up
Marketing-Mix Modeling Looking From The Bottom Up by Laurie Sullivan , Staff Writer @lauriesullivan, October 16, 2023 Marilyn Barnett was an on-camera model for a local Detroit grocery store called Farmer Jack. Every week the store would run an ad. When she decided her modeling days were done in 1972, she leaned into the cross-traffic of … Continue reading Marketing-Mix Modeling Looking From The Bottom Up
The end of marketing or a new beginning? The truth about AI
Artificial intelligence is shifting marketing approaches. Here’s what you need to know to stay up-to-date and prepare for what’s ahead. Tim Parkin on April 6, 2023 Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are … Continue reading The end of marketing or a new beginning? The truth about AI
Fans, SuperUsers, Ambassadors: Community as Marketing
Fans, SuperUsers, Ambassadors: Community as Marketing December 23, 2022 A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of “SuperUsers” emerged, Visible started seeing a strategy for a self-run community that could have solid KPIs, … Continue reading Fans, SuperUsers, Ambassadors: Community as Marketing
Why prioritizing business continuity in martech is a must
Preparing for the hypothetical isn’t a waste of resources. It’s time to recommit to business continuity and disaster recovery planning. Steve Petersen on December 9, 2022 In the second half of 2019, I made a presentation to Western Governors University’s marketing department. There I discussed a project that involved working with an IT colleague. We … Continue reading Why prioritizing business continuity in martech is a must
Marketing industry diversity improving, but still lags for senior positions
The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. Constantine von Hoffman on December 7, 2022 While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. … Continue reading Marketing industry diversity improving, but still lags for senior positions
Why the media industry embraces martech transformation to win over consumers
Unravel complexity to unleash and deliver personalized experiences. Virtusa on October 6, 2022 Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is … Continue reading Why the media industry embraces martech transformation to win over consumers
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