Advertisers need to remember constant reevaluation of their methods is crucial in today’s environment. Susan Wenograd on January 2, 2019 Something that never fails to shock me is how much things change from one year to the next in paid social. Things we evangelized a year ago were either: in their infancy (using Facebook ads … Continue reading Paid social requires sharpening your blade in 2019
Tag Archives: Requires
Digital Marketing Requires Mastery of Multiple Skills
Angela Hausman, PhD — August 15, 2018 Follow @MarketingLetter — August 15, 2018 Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that … Continue reading Digital Marketing Requires Mastery of Multiple Skills
European Commission Requires Website Owners To Relinquish .EU Names Prior To Brexit
European Commission Requires Website Owners To Relinquish .EU Names Prior To Brexit by Laurie Sullivan @lauriesullivan, March 30, 2018 The European Commission announced this week that United Kingdom-based companies and residents who own .eu country code top-level domain names (ccTLDs) must enter into a “withdrawal agreement” from those domain names after Britain’s departure from the European Union … Continue reading European Commission Requires Website Owners To Relinquish .EU Names Prior To Brexit
Local SEO for service-area businesses requires a lot of servicing
What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts. Andrew Shotland on October 30, 2017 Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to … Continue reading Local SEO for service-area businesses requires a lot of servicing
Digital Marketing Requires Millennial Marketers
Mike Moran — October 9, 2017 Follow @MikeMoran — October 9, 2017 I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. (How did you know?) I … Continue reading Digital Marketing Requires Millennial Marketers
People-based marketing requires good people
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest. Jose Cebrian on July 5, 2017 People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not … Continue reading People-based marketing requires good people
Successful Digital Transformation Requires a Culture that Empowers Change Agents
Brian Fanzo — May 16, 2017 — May 16, 2017 Today’s enterprise companies are jumping all in with digital transformation. They are excited about integrating internet of things sensors with big data solutions combined with artificial intelligence leveraging augmented and virtual realities. These technologies and change are very inspiring for the future of work, but … Continue reading Successful Digital Transformation Requires a Culture that Empowers Change Agents
Holiday Behavior Shows Research Requires Multiple Channels
by Laurie Sullivan@lauriesullivan, January 24, 2017 Conversion rates rose week-over-week from October 1, 2016 through November 30, 2016 by an average of 7.3%, but in December there were 65% more sales during the first two weeks of the month than the last two weeks, according to data released Tuesday. Sales dropped toward the … Continue reading Holiday Behavior Shows Research Requires Multiple Channels
Goal Setting Requires BUY-IN
Julie Winkle Giulioni — January 21, 2017 Follow @julie_wg— January 21, 2017 The beginning of the new calendar year frequently corresponds with the start of a new performance period. As a result, managers and leaders everywhere are preparing for those annual conversations designed to establish the goals and objectives that employees will work toward for … Continue reading Goal Setting Requires BUY-IN
Social Media Success Requires a Marriage, Not a One Night Stand
Pam Moore — January 12, 2017 Follow @pammktgnut— January 12, 2017 As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load … Continue reading Social Media Success Requires a Marriage, Not a One Night Stand
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