by Tobi Elkin, Staff Writer @tobielkin, August 5, 2016 There’s a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences, and audiences are considerably more complex than merely accounting for demographics and age. Audiences are comprised of people — and people have specific interests and passions, behaviors and … Continue reading Audience-Based Buying, Selling, And Targeting Requires Advanced Data
Tag Archives: Requires
Effective Search Engine Marketing Requires Concentrated Brand Development
by Steve Hamm May 25, 2016 Follow @maasprosrduMay 25, 2016 When you discuss your small business with a digital marketing agency, you know that you want affordability, website development services, and social media engagement. When the experts start talking about search engine marketing of your brand, you pause. Have you truly defined a brand message, … Continue reading Effective Search Engine Marketing Requires Concentrated Brand Development
IAB: Technology Gap Requires Advertising Industry To Build Global Support Network
by Laurie Sullivan @lauriesullivan, (January 27, 2016), 1:39 PM The Interactive Advertising Bureau pegs Russia’s online advertising marketing at about $2 billion in 2016 compared with $50 billion in the United States, according to Boris Omelnitskiy, president of the IAB in Russia. Omelnitskiy told Search Marketing Daily during the IAB Leadership Meeting in Palm Desert, … Continue reading IAB: Technology Gap Requires Advertising Industry To Build Global Support Network
Effective Content Marketing Requires 3 Things
Content marketing is a very effective advertising strategy that freely offers information to people allowing the author to develop credibility over time. The key is that the reading material being offered must maintain peoples interest and that it must be supplied consistently! Writing content this frequently will require 3 things on the part of the … Continue reading Effective Content Marketing Requires 3 Things
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