Pam Moore — November 1, 2019 Follow @pammktgnut As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. … Continue reading Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand
Tag Archives: Requires
Why Successful Leadership Requires Humility
Darleen DeRosa — October 15, 2019 Follow @onpoint_llc Ask a group of people to provide a list of essential leadership qualities and there will surely be a number of traits that show up on everyone’s list. Words like decisive, innovative, agile, and inspiring are just a few examples that likely come to mind. There is … Continue reading Why Successful Leadership Requires Humility
Generation Z Requires a Different Managerial Approach. Here Are 3 Ways to Elevate Your Boss Game
Kerry Goyette — September 23, 2019 Follow @kerrygoyette — September 23, 2019 Currently, five generations of workers are coming together to make products, provide services, and disrupt industries — but you should probably take a picture because it won’t last much longer. By 2020, Gen Zers will make up 40% of the working and consuming … Continue reading Generation Z Requires a Different Managerial Approach. Here Are 3 Ways to Elevate Your Boss Game
One-to-one-household marketing requires solving the ‘shareability’ problem
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. Lewis Gersh on April 26, 2019 ‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is … Continue reading One-to-one-household marketing requires solving the ‘shareability’ problem
Organizational Culture Requires Deliberate Effort
David Dame — March 5, 2019 — March 5, 2019 We all know that developing ourselves intellectually requires sustained dedicated effort toward continual learning. We take classes, read books, read from experts online, we find mentors, we collaborate, and many of us learn by teaching others. Continual learning and growth are key to acquiring skills … Continue reading Organizational Culture Requires Deliberate Effort
Paid social requires sharpening your blade in 2019
Advertisers need to remember constant reevaluation of their methods is crucial in today’s environment. Susan Wenograd on January 2, 2019 Something that never fails to shock me is how much things change from one year to the next in paid social. Things we evangelized a year ago were either: in their infancy (using Facebook ads … Continue reading Paid social requires sharpening your blade in 2019
Digital Marketing Requires Mastery of Multiple Skills
Angela Hausman, PhD — August 15, 2018 Follow @MarketingLetter — August 15, 2018 Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that … Continue reading Digital Marketing Requires Mastery of Multiple Skills
European Commission Requires Website Owners To Relinquish .EU Names Prior To Brexit
European Commission Requires Website Owners To Relinquish .EU Names Prior To Brexit by Laurie Sullivan @lauriesullivan, March 30, 2018 The European Commission announced this week that United Kingdom-based companies and residents who own .eu country code top-level domain names (ccTLDs) must enter into a “withdrawal agreement” from those domain names after Britain’s departure from the European Union … Continue reading European Commission Requires Website Owners To Relinquish .EU Names Prior To Brexit
Local SEO for service-area businesses requires a lot of servicing
What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts. Andrew Shotland on October 30, 2017 Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to … Continue reading Local SEO for service-area businesses requires a lot of servicing
Digital Marketing Requires Millennial Marketers
Mike Moran — October 9, 2017 Follow @MikeMoran — October 9, 2017 I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. (How did you know?) I … Continue reading Digital Marketing Requires Millennial Marketers