Tag Archives: Requires

Why the Emergence of Gen-N Amidst Pandemic Requires a New Kind of CMO

Content Management

Bob Van Rossum November 18, 2020 As we move into 2021, this year has not only taught us how important it is to continuously advance with technology but how quickly customer preferences can change. People are now thinking, feeling, and making decisions differently. As digital marketing executive headhunters, we are seeing people in workplaces continue … Continue reading Why the Emergence of Gen-N Amidst Pandemic Requires a New Kind of CMO →

Modern Field Service Management Requires a Digital Anchor. Here’s How to Optimize Your Distributed Teams.

Team Management

Thomas Oberting September 30, 2020 As technology has advanced rapidly, consumers have come to demand more visibility into the operational processes that impact their experiences with businesses. As many as 73% of consumers identify experience as an essential factor in their purchasing decisions, yet fewer than half say they receive the experience they want. The … Continue reading Modern Field Service Management Requires a Digital Anchor. Here’s How to Optimize Your Distributed Teams. →

COVID-19 Requires Brands To Aid Community Relief Efforts

Branding Trends

COVID-19 Requires Brands To Aid Community Relief Efforts by Sarah Clark , August 28, 2020 Consumers expect brands to step up and be a force for good. Research shows 67% of American consumers have changed their opinions of companies for the better because of their COVID-19 responses. How brands respond during a crisis directly impacts future favorability and … Continue reading COVID-19 Requires Brands To Aid Community Relief Efforts →

Group Intelligence Requires Awkwardness. Let’s Quit Trying to Manage It Away

Management Excellence

Ed Muzio June 23, 2020 A friend reports her small local grocery with one entrance and three aisles has implemented one-way aisles in response to COVID-19, presumably to improve traffic flow. Now I haven’t seen schematics, but a basic understanding of odd numbers tells me that unless one aisle is twice as wide as the … Continue reading Group Intelligence Requires Awkwardness. Let’s Quit Trying to Manage It Away →

SMBs increased exposure from remote work requires a different data security approach

Remote Work Environment

Privacy settings may not be aligned with the usual office devices at-home so hardware and internet providers should be providing updated security strategies. Bill Dinan on April 16, 2020 With the recent stories about Zoom and WebEx calls being compromised by hackers and workers’ heavier reliance on online tools to perform work remotely, privacy and … Continue reading SMBs increased exposure from remote work requires a different data security approach →

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Digital Marketing Tools

Pam Moore — November 1, 2019 Follow @pammktgnut As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. … Continue reading Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand →

Generation Z Requires a Different Managerial Approach. Here Are 3 Ways to Elevate Your Boss Game

Management Skills

Kerry Goyette — September 23, 2019 Follow @kerrygoyette — September 23, 2019 Currently, five generations of workers are coming together to make products, provide services, and disrupt industries — but you should probably take a picture because it won’t last much longer. By 2020, Gen Zers will make up 40% of the working and consuming … Continue reading Generation Z Requires a Different Managerial Approach. Here Are 3 Ways to Elevate Your Boss Game →

One-to-one-household marketing requires solving the ‘shareability’ problem

Marketing Trends

The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. Lewis Gersh on April 26, 2019 ‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is … Continue reading One-to-one-household marketing requires solving the ‘shareability’ problem →

Random Posts on