Marvin RussellMarch 23, 2015 More and more SEO report tools and generators are popping up all over the web. With billions of web pages and millions of customers, it’s a quick and easy way to determine whether or not a landing page or website is properly optimized for organic, mobile, and local SEO. However, many SEO … Continue reading 5 Features of Strong SEO Report Tools
Data analytics firm Neustar offers a comprehensive look at how high-ranking marketing execs are using the social platform. Amy Gesenhues on March 20, 2015 According to a new report analyzing Twitter activity for more than 1,000 high-ranking marketing execs, it turns out CMOs are more likely to share mainstream media stories versus industry-related news, and … Continue reading CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report]
Nearly half of search-generated calls were from existing customers. Greg Sterling on March 20, 2015 A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving new sales prospects in the Financial Services and Insurance categories. The ad channels examined were directories, search engines, Marchex’s … Continue reading Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls
Specific tactics can make a big difference in campaign performance. Greg Sterling on March 17, 2015 The Mobile Marketing Association (MMA) is releasing a series of new “Smart Mobile Cross Marketing Effectiveness” studies and data that argue for larger mobile ad budgets. They also offer specific mobile best practices that can dramatically improve mobile ad performance. Billed as “the first comprehensive … Continue reading Report: Mobile Best Practices Can Boost Campaign Performance Up To 160 Percent
Rick WhittingtonMarch 15, 2015 I talked to a CEO last week. She had just hired us to handle her company’s online marketing and needed to firm up some details. While we were talking, we were on the topic of monthly reports. Her former marketing firm had emailed a report every month showing her keyword rankings. … Continue reading You Should Throw Your SEO Ranking Report In The Trash
Study says mobile video consumption continues to rise rapidly, up 16 times what it was in 2011. Amy Gesenhues on March 12, 2015 To no one’s surprise, more and more people are watching video content on their mobile devices. What’s astounding is how fast mobile video consumption is growing. According to video marketing firm Ooyala, … Continue reading Video Trends Report: Mobile Video Plays Doubled YoY In Q4 2014; Up 15% From Previous Month
To make up for falling organic reach on Facebook, major brands are shifting their allegiance to the photo-sharing app, report by L2 and Olapic finds. Martin Beck on March 12, 2015 Chukcha / Shutterstock.com Brands are now posting more content to Instagram than they are on Facebook, according to a new report by research firm … Continue reading Report: Instagram Now Getting More Brand Posts Than Facebook
Bonnie HarrisFebruary 28, 2015 Earlier this month I wrote about ways to determine whether you’re truly doing integrated marketing communications, or IMC. Everyone is doing integrated marketing in some way or another. It’s always a struggle, however, to determine where your priorities lie in terms of really diving into the practice. I thought it would be fitting … Continue reading The IMC Report Card
According to a new study from AddShoppers, social sharing sends an audience that spends significantly more online. Greg Finn on February 26, 2015 A recent study from AddShoppers examined the marriage between social media and e-commerce — and found it quite harmonious. The data in the report was pulled from 10,000 e-commerce websites and 304 million unique … Continue reading Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger
Mobile trends are consistent across platforms despite differences in user behavior and intent. Ginny Marvin on January 16, 2015 In its Q4 2014 Benchmark Report, Marin Software looked at performance by device across social, display and search campaigns running through its platform. Overall, desktops lost 6.3 percent of click share, primarily to smartphones which … Continue reading Compare Search, Social & Display Performance On Mobile & Desktop [Report]
