Shelly KramerJune 7, 2015 Much has been written about how your blog content has become a key element in connecting to and interacting with your prospects and customers. However good your content may be, one vital fact remains – your headline is the gateway to your content and if you don’t understand what works, few … Continue reading How To Write Blog Headlines People Will Actually Click On [Report]
BusinessVibesJune 4, 2015 Since the first “The Internet Report” was published twenty years ago, the number of Internet users has risen from 35 million in 1995 to over 2.8 billion today. The latest Internet Trends Report, which presented by the legendary internet analyst from the venture capital firm KPCB, takes insightful look at today’s key … Continue reading Highlights of Mary Meeker’s Internet Trends Report 2015
A new study shows that data linkage is again the biggest challenge to marketers and their cross-channel marketing efforts. Greg Finn on June 3, 2015 The holy grail of digital marketers is the single customer view that can unlock the potential of personalization and the insights into consumer behavior. A new study from Experian however shows … Continue reading Report: 89% Of Marketers Have Problems With Cross -Channel Marketing, Data Linkage Is The Biggest Culprit
Aly SaxeMay 20, 2015 Imagine this scenario: It’s your monthly client meeting and you’re prepared to discuss the usual PR wins and status updates. Instead your client drops this bombshell: he might not renew his contract. His top leadership can’t justify your monthly retainer unless they can connect your efforts to some kind of measurable … Continue reading The 7 Key Elements of a Great Client Report
Report finds that 75 percent of calls to businesses come from smartphones. Greg Sterling on May 15, 2015 A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent. That’s according to a … Continue reading Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile
The move would let advertisers target customers in search results using email addresses or other CRM data. Ginny Marvin on April 15, 2015 There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use their first-party data to reach existing customers. Citing anonymous … Continue reading Report: Google May Allow First-Party Data Targeting In Search Within The Year
New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide. Amy Gesenhues on April 9, 2015 A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers want on vendor websites and the content vendor websites … Continue reading Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]
The conversation around brands on Twitter may be more spammy than you think. With some brands seeing upwards of 75+% of discussion due to spam, marketers need to fine tune their metrics. Greg Finn on April 8, 2015 We’ve all seen the heaps of of spammy accounts and spam Tweets strewn across Twitter. But just … Continue reading Report: Nearly 10% Of Twitter Is Spam & Brands Have It The Worst
Millennial Media says 22 percent of mobile ads on the platform included Watch Video actions in 2014. Ginny Marvin on April 2, 2015 Engagement on video was 5x that of standard banners on average, according to a new study from Millennial Media. Advertisers in the technology and business services vertical saw 822 percent higher engagement from … Continue reading Report: Mobile Video Ads 5X More Engaging Than Standard Banners
Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails. Amy Gesenhues on March 30, 2015 Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider Yesmail released some eye-opening stats around email-generated revenue growth. According to … Continue reading Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Revenue [Report]
