Surveying email marketers from the U.S., Germany and France, Mailjet report shows U.S. companies send an average 1.47 million emails per month. Amy Gesenhues on January 13, 2015 Email service provider Mailjet surveyed 300 marketers – 100 from the U.S., 100 from France and 100 from Germany – to gain a better understanding of … Continue reading Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More
by Laurie Sullivan, January 12, 2015 Revenue growth has become the top metric for marketers looking to quantify budgets. In fact, 32% of participants in a survey released Monday named revenue growth No. 1, followed by customer satisfaction at 30%, and return on investment at 23%. CEOs have become more involved in marketing, requiring hard numbers … Continue reading Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
Survey of retail brands such as Best Buy, Newegg, OnlineShoes and Under Armour shows how product videos can impact the bottom line. Ginny Marvin on January 7, 2015 Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker’s customers using … Continue reading Retailers Using Product Videos Report Much Higher AOV, Conversion Rates
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SocialBakers says natively uploaded videos are winning an 80 percent share of all video interactions happening on Facebook. Amy Gesenhues on December 18, 2014 Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown. Two months after forecasting the number of videos uploaded … Continue reading More Brands Uploading Video Directly To Facebook Vs. Posting YouTube Videos On Facebook Pages [Report]
Marketing Land on November 18, 2014 Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2014.“ Smartphone ubiquity has changed the way consumers communicate with brands. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use … Continue reading Call Analytics Platforms- New Market Intelligence Report
By Meredith L. Eaton, Published November 10, 2014 Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning a report or whitepaper to help highlight your … Continue reading 5 Ways To Leverage An Analyst Report For PR And Marketing
Direct Marketing News, Wednesday, October 29, 2014 Having skills in email alone is not that valued when it comes to hunting for a marketing job. In fact, according to a new report from Forrester Consulting and Oracle, only 6 percent of marketing decision markers ranked email marketing as the most important skill they look for … Continue reading Email Skills Alone Won’t Get You a Marketing Job: Report
HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results provide interesting insight into the ongoing evolution of the modern marketing ecosystem. The sixth annual report contains data gleaned from more than 3,500 marketing and sales professionals surveyed, to uncover what … Continue reading 10 Key Takeaways for Modern Marketers from Hubspot’s State of Inbound 2014 (Report)
As the biggest and most-watched sporting event in the world, the World Cup attracts the attention of millions of people every year. The audience ranges from avid soccer supporters who live and die with the sport to people who only pay attention when the stakes are high for their national pride. Still, one thing is … Continue reading Think Mobile, Act Local
