by Rick Whittington December 14, 2015 Follow @rickwhittingtonDecember 14, 2015 Is your company website an accurate reflection of your company’s brand identity? If it isn’t, it really should be. 81 percent of customers conduct research online before making a major purchase, which typically begins on a search engine or even social media. Your brand’s identity … Continue reading 5 Reasons Your Website Redesign Should Reflect Your Brand Identity
by Thomas Muller December 7, 2015 Follow @DemoUpComDecember 7, 2015 Videos entertain. That’s why we watch funny cats and stand-up comedies. Videos teach. That’s why we turn to tutorials and TED. But most importantly: videos inform. And that’s why we watch product videos before buying online. Check out our eight most important reasons why every … Continue reading 8 Reasons Product Videos are a Must-Have for Every Online Shop
by Rachel Martinez December 6, 2015December 6, 2015 If you’ve already implemented an account based marketing strategy, you probably understand why so many B2B marketers are calling it the “next big thing.” And for those of you who haven’t done so, what’s holding you back? Maybe you think it’s just another buzzword, which will soon … Continue reading 9 Reasons to Try an Account Based Marketing Strategy [Infographic]
by Amanda Clark December 3, 2015 Follow @GrammarChicIncDecember 3, 2015 When it comes to Google search rankings, small business owners all share the same dream: To one day see their website perched at the #1 position—or at the very least on the first page—for a pertinent Google search. If you happen to own a Knoxville, … Continue reading 6 Reasons Your Website Isn’t Ranking
by VerticalResponse December 2, 2015 Follow @VR4SmallBizDecember 2, 2015 We all like to believe we’re special. Or as anthropologist Margaret Mead wryly put it, “Always remember that you are absolutely unique — just like everyone else.” That belief (or state of denial) is why so-called “batch and blast” email is usually less effective than email campaigns … Continue reading Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization
by Barbara McKinney December 2, 2015December 2, 2015 Content is overrated. But this doesn’t necessarily mean that it has lost its efficiency in generating B2B leads. The hype only means that content is still relevant in expanding one’s sales pipeline. Still skeptical? Here’s an infographic on content creation you should go over. Now if you’re … Continue reading 6 Reasons Why Content Creation Is Still A Big Deal [Infographic]
by Laura Cole November 30, 2015November 30, 2015 We are rapidly approaching the end of the year, which historically is a time when business-owners review their annual performance and make strategic plans for the forthcoming 12 months. Marketing is likely to be a key area of focus, especially as trends and best practices continue to … Continue reading 3 Reasons to Engage in a B2B Blogging Strategy in 2016
by Crystal Monkman November 30, 2015November 30, 2015 Recently we had an internal training session on blogging, and it was great. We shared tips and tricks, talked strategy, and broke down the writing process into easy steps. But, to wrap up the meeting we were each asked one question, “What’s the hardest part about blogging?” … Continue reading The 5 Real Reasons Blogging Is Hard
by Candis Roussel November 29, 2015November 29, 2015 One of the biggest challenges accounting firms face today is differentiating their services from the competition in a way that is meaningful to clients and prospects. For years, firms have added practices based on a conventional line of thinking that the best way to bring in more … Continue reading Top 5 Reasons Not to Be an Accounting “One-Stop-Shop”
by Marvin Russell November 26, 2015 Follow @mysiteauditorNovember 26, 2015 Yes, you read the headline correctly. I said, “fire an SEO client”. SEO clients can fire you, so why can’t you fire them? We’ve all had an SEO client or two that came straight from hell. We’ve all looked at the caller ID with fear, … Continue reading 5 Really Good Reasons to Fire an SEO Client
