by Rachel Parker November 12, 2015 Follow @resonancecontNovember 12, 2015 Recently I got a call from a marketer who was looking for “the next step” for her brand’s content marketing strategy. Their blog, social media, and email content were humming along, and they really wanted to amp things up and start growing their audience. I … Continue reading 5 Killer Reasons to Offer an E-Book on Your Website
by Rachel Wolfson November 11, 2015 Follow @Rachelwolf00November 11, 2015 As 2016 quickly approaches, it’s clear that digital marketing is on the rise. Startups in particular are on the hunt to find exceptional marketing professionals who know how to leverage social media, make sense of marketing analytics and come up with new and creative ideas … Continue reading 5 Reasons Millennials Make the Best Digital Marketers
Now that Facebook’s Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search. Wesley Young on November 10, 2015 Not too long ago, Mark Zuckerberg hinted that Facebook could eventually replace web search, at least to some degree. A step in that direction … Continue reading 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
What really irks visitors about your website and what you can do to stop driving them away. “Should I stay or should I go?” It’s a decision that most visitors subconsciously make when landing on your website. The window to capture their interest is short-lived and impacted by various factors. What exactly can you do … Continue reading 6 Reasons Visitors Hate Your Website
by Bennet Hammer November 9, 2015November 9, 2015 Social Media use by employees is increasing at a staggering pace. It’s hampering productivity and, in some cases, is harming the reputation of many businesses. With 2.2 billion active social media users and 30% global adoption, the increased usage and adoption is putting businesses in a difficult … Continue reading 3 Reasons Your Company Needs A Social Media Policy
Jeff BullasNovember 7, 2015 The word “blog” sounds dull to me. There is no resonating romance, and trying to attach passion to it is a struggle. I see visions of over-sharers wrestling with technology to publish the mundane details of their everyday lives… but maybe that’s Facebook. “Blog” originated as slang for “web log.” Those … Continue reading 9 Reasons Why A Blog is Important For Your Career And Life
Rob LonsNovember 5, 2015 Paul Jun of HelpScout claims that everything hinges on the narrative of your work. It is human nature to tell stories. From Hamlet to The Hunger Games, narrative is the lifeblood of the human condition. To this end, knowing what you do professionally and how you do it is important, but … Continue reading 10 Reasons Backed By Science That Prove You Need A Blog
Michelle KeyNovember 3, 2015 For some companies, charitable giving is seen only as a means to tax benefits. Other businesses may not think about giving at all, especially when budgets are tight. Those companies are often making a mistake, however, because there’s a lot of good that can come from aligning your business with a … Continue reading 6 Reasons Your Company Should Engage in Charitable Pursuits
Jay PalterNovember 3, 2015 I originally drafted this list of “excuses” for not engaging in social networks back in 2010. That was back when Twitter was barely five years old, Facebook only had half a billion users (1.5 billion and counting by 2015) and Google+ was merely a glimmer in Vic Gundotra‘s eye. Back then, … Continue reading 7 Bad Excuses And 3 Good Reasons For Not Engaging In Social Networks
Manish AroraNovember 3, 2015 Social Media is no longer a novel space for marketers although it continues to evolve itself with times. However many businesses haven’t successfully kept up with the evolution of social media and are still stuck in what some have called as Social Media 1.0. Often businesses feel that the main objective … Continue reading 3 Reasons Why Your Social Media Strategy Is Incomplete Without Analytics
