by Robert Mening December 30, 2015December 30, 2015 Have you ever landed on a website that seemed to take forever to load? Didn’t you want to slam your head against your computer screen in frustration? Have you ever considered that maybe your site is that site and that your web visitors are thinking the exact … Continue reading 4 Reasons You Shouldn’t Ignore Your Website’s Page Speed
by David Tomas December 30, 2015 Follow @davidtomasDecember 30, 2015 Creating a digital marketing strategy is crucial to move your business forward, but having this strategy produce actual results can be another story. On top of this, digital marketing is constantly changing and evolving, which means you and your strategy must as well. During our 16 years of … Continue reading 7 Reasons Why Your Digital Marketing Strategy Will Fail In 2016
by Jaime Nacach December 26, 2015 Follow @bloominariDecember 26, 2015 Facebook is powerful, and you should use it to your advantage! For the right brand, it can be the ultimate resource. The audience is definitely there, and with the unique targeting options available, you can probably hone in on your audience. Read on for 10 … Continue reading 10 Less “Heard-of” Reasons You Should Advertise on Facebook
by John Meyer December 23, 2015 Follow @johnameyerDecember 23, 2015 Four Great Reasons to Consider Remarketing Ads for Your Business With much of today’s global commerce completed online, it is imperative for businesses to maximize their cyber advertising efforts by aggressively tracking visitors to their respective websites. Tracking alone is not enough, however, as sales … Continue reading 4 Great Reasons to Consider Remarketing Ads for Your Business
by Darren Faber December 23, 2015December 23, 2015 When it comes to social media marketing, you know that your followers are everything. Your followers are the ones who are reading your social media content, creating conversation on your profile and sharing your content with the world. Therefore, if you find that you are losing followers, … Continue reading 3 Reasons Why Your Social Media Followers are Unfollowing You
by Will Kerschbaum December 21, 2015December 21, 2015 One of the critical key performance indicators that digital marketers rely on is the number of visitors to your website. The more the merrier—you’re drawing eyeballs, and the more views you get, the more leads you’ll have. Keep increasing your website visitors each month and eventually your … Continue reading 6 Reasons Fewer Website Visitors Generates More Revenue
by Carlisle Stoup December 18, 2015December 18, 2015 Smack in the middle of the Information Age, we all absorb visual and textual information from several mediums every day. We watch TV, text message, listen to the radio, browse the Internet, play video games, and more. In fact, according to statista.com, Americans spend a mind-boggling average … Continue reading 3 Undeniable Reasons To Serve Your Audience Infographics [Gifographic]
by Sarah Goliger December 18, 2015 Follow @sarahbethgoDecember 18, 2015 The reason that we, as marketers, invest the time in building dedicated landing pages for each offer we have – whether a piece of content, a demo, a free trial, or even a direct purchase – is to drive conversions. We’re designing these pages in … Continue reading 7 Reasons Your Landing Pages Aren’t Converting
You may consider yourself a paid search marketer, but columnist Josh Dreller explains why “data scientist” may well be a fitting label. Josh Dreller on December 17, 2015 A standard definition for the job described as “data scientist” hasn’t yet been agreed upon, but the common denominator among the various interpretations out there identifies three … Continue reading 10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
by Rick Whittington December 14, 2015 Follow @rickwhittingtonDecember 14, 2015 Is your company website an accurate reflection of your company’s brand identity? If it isn’t, it really should be. 81 percent of customers conduct research online before making a major purchase, which typically begins on a search engine or even social media. Your brand’s identity … Continue reading 5 Reasons Your Website Redesign Should Reflect Your Brand Identity
